itaas Broadens Support for Time Warner Cable's Application Developers

Business Wire, March 10, 2009

ATLANTA -- itaas Inc., the leading provider of multi-platform solutions for MSOs, programmers and interactive application developers, today announced the expansion of its relationship with Time Warner Cable in supporting the development of new interactive applications. Developers seeking to launch applications for deployment in Time Warner Cable systems can now access Mystro Application Server (MAS) software support through the itaas istart Developer Program. In this new, broader relationship with Time Warner Cable, itaas will manage the licensing, installation and upgrades for the MAS software as well as offer Software Development Kits (SDKs) for Mystro Digital Navigator (MDN) and OCAP Digital Navigator (ODN). itaas now provides a central source for all application development needs on Time Warner Cable’s MDN and ODN platforms.

Now in its sixth year, the istart program continues to offer tools and support for deployment on all major interactive platforms including tru2way™ and ETV. With the Time Warner Cable Mystro Application Server software support, the istart Developer Program now offers a total of six programs including SDKs for Time Warner Cable's MDN and ODN, Cisco’s SARA/PowerTV© and OCAP Axiom™, as well as the TVWorks ETV platform. Programmers and application developers also turn to itaas for their interactive application expertise from initial concept through architecture, design, development, integration and testing across multiple devices.

“While we have supported the Mystro Application Server install and upgrades for our development partners in the past, we are looking forward to having itaas assume this role moving forward. We are confident in their ability to support application development on the Time Warner Cable platform,” said Sherisse Hawkins, VP Software Engineering of Time Warner Cable.

“We are excited to be the central source for Time Warner Cable’s application development platform with the addition of the backend server component to the existing MDN and ODN client offerings,” said Jatin Desai, Chief Technology Officer of itaas. “With significant iTV deployments expected this year, and a growing awareness of the need to reach consumers with compelling interactive content, we have seen increased interest in the istart program from traditional and non traditional sources.”

About itaas:

itaas plays a unique, multifaceted role in developing and delivering interactive television. The company reaches across the entire iTV ecosystem to ensure that customers are able to develop and deploy applications, including ETV and tru2way solutions across multimedia devices. itaas provides development, integration and testing services to the content or application provider through the broadband network all the way to the set-top box or consumer device.

For more than 10 years, itaas has worked with all iTV constituents - service providers, technology suppliers, application developers and programmers - to create and bring iTV services to market. With tools, lab facilities and deployment support across a broad range of cable TV and IPTV platforms, itaas has developed many of today's most recognized white label interactive applications. The company is headquartered in the U.S. with international facilities and more than 100 customers worldwide. www.itaas.com

About Time Warner Cable:

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of December 31, 2008, Time Warner Cable served more than 14 million customers who subscribed to one or more of its video, high-speed data and voice services, representing more than 34 million revenue generating units. For additional information about Time Warner Cable, visit www.timewarnercable.com.