Calvin Klein, Inc. Announces Global Licensing Arrangement for ‘Calvin Klein Golf’

Business Wire, March 16, 2009

Calvin Klein Golf Apparel and Accessories Offering Plans Expanded Worldwide Distribution

NEW YORK -- Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE: PVH), today announced that it has entered into a strategic licensing agreement with Premium Golf Brands (PGB), Europe’s largest supplier of golf apparel, to manufacture and distribute men’s and women’s golf apparel and accessories under the 'Calvin Klein Golf' brand name. PGB replaces a prior licensee in this market.

Under the multi-year agreement, PGB will be the exclusive global licensee for men’s and women’s golf clothing and accessories. PGB had been the European distributor for the predecessor licensee from the time that the Calvin Klein Golf brand was launched in early 2008 and presently operates Calvin Klein Golf showrooms in Cork, Ireland; London and Manchester, UK; Villamoura, Portugal; Berlin, Germany; and Costa del Sol, Spain.

The men’s and women’s Calvin Klein Golf Spring 2009 range is available at retail now from leading golf specialty stores and resorts in the UK, Ireland, Spain, Portugal, Germany, Finland, Turkey, and Sweden. A full European roll out of the brand is expected by the end of the next quarter, and it is planned that by Spring 2010 the global distribution of Calvin Klein Golf will expand to reach the Middle East (Dubai), the Americas, Africa, and Asia. It is currently expected that U.S. deliveries will begin by mid 2010, and will be offered through leading golf specialty stores and resorts nationwide at that time.

Working under direction of Kevin Carrigan, Creative Director for ck Calvin Klein and Calvin Klein, the line will continue to uphold the modern aesthetic of the Calvin Klein brand aesthetic with clean lines, classic cuts, and color palettes which seamlessly transition from the fairways to the clubhouse and beyond.

Said Tom Murry, Calvin Klein, Inc.’s President & CEO, “We believe that Premium Golf Brands is an exceptional choice for Calvin Klein as we expand our presence in the global golf market. We are confident that the company understands the importance we associate with the brand and has the skills, market knowledge, and relationships to take Calvin Klein to the international golf market. PGB’s leadership position in the European golf market, experience, and success to date speak volumes, and we are delighted to announce this new partnership.”

“This agreement represents an outstanding opportunity for Premium Golf Brands,” said Grahame Jenkins, Managing Director, PGB. The Calvin Klein brand is synonymous with style and quality, so we are proud to partner with them to create a distinctive line of Calvin Klein Golf products. Given the strength of the Calvin Klein brand, their innovative marketing programs, and the growing interest in the sport of golf, we believe the Calvin Klein Golf lines will perform well in all geographic markets.”

As PGB is based in Ireland, the agreement will be formally announced by executives from PGB and CKI, following a breakfast in New York City today honoring Ireland’s Prime Minister, Brian Cowen who is leading a trade mission from Ireland to the U.S. The event will be hosted by Enterprise Ireland, the Government Agency responsible for driving leadership and growth for innovative Irish companies in international markets.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit www.calvinklein.com.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co.`, and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, DKNY, and Timberland. For more information, visit www.pvh.com.