GameFly Debuts Creative New TV Campaign

Business Wire, March 25, 2009

WONGDOODY Creates Original TV Spot for Leading Online Video Game Rental Service

LOS ANGELES -- GameFly, the leading online video game rental service, today announced the launch of a new television commercial created by marketing ideas agency WONGDOODY. The commercial, which will begin airing this week, addresses video game players’ biggest fear - buying a bad game.

This new spot captures the emotions felt by gamers when they realize they have bought a bad game. The 30-second spot features several gamers externalizing their aggravation. Reactions range from screaming and crying, to punching a wall and throwing furniture, to frozen, silent despair.

The inherent value of GameFly’s service, which allows consumers to rent games on a monthly subscription plan and play them as long as they want, is reflected in the spot’s key message, “Don’t buy a bad game again!”

“GameFly is the easiest way for gamers to try games before making the commitment to purchase them. This is especially important now when consumers are carefully considering every expenditure. Gamers are responding to this spot because most have bought a game that didn’t meet their expectations. GameFly is the ideal way to find the games you truly love to play,” said David Hodess, CEO of GameFly.

“We wanted gamers to know that we understand where they’re coming from by magnifying those visceral emotions, and having characters go off in intriguing and unexpected ways,” said Michael Boychuk, WONGDOODY senior creative director.

The spots will run nationally on Cartoon Network, Comedy Central, ESPN, FUEL, Spike, TBS and TNT, among others.

WONGDOODY has served as GameFly’s advertising agency of record since June 2008.

About GameFly

GameFly™ is the leading online video game rental service. With a choice of more than 6,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. GameFly subscribers can rent anywhere from one to four games at a time and keep them for as long as they like. Plans start at $15.95 a month with subscribers able to manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit http://www.gamefly.com.

About WONGDOODY

WONGDOODY is an independently owned full-service marketing ideas agency with offices in Seattle and Los Angeles. Clients include Alaska Airlines, Alpine Electronics, Autodesk, the Bill & Melinda Gates Foundation, T-Mobile and the Washington State Department of Health. WONGDOODY has 160 employees and $180 million in billings. For more information visit www.wongdoody.com.