Absolute Quality, an e4e Company, Enables Gaming Industry To Increase Profitability and Operational Efficiency in a Volatile Economy

Business Wire, March 26, 2009

Consult, Implement, Operate (CIO) Service Platform Provides Gaming Industry With Complete Lifecycle Management of Key Business Processes

SAN FRANCISCO -- Absolute Quality, an e4e Company, today announced its continued commitment to providing the interactive entertainment industry with unique services that help gaming industry increase profitability and efficiency during a down economy. Having worked with 18 of the top 20 game publishers, Absolute Quality is offering the industry’s first lifecycle management services, from market research, testing, compliance, localization, to infrastructure management and customer support.

With the current state of the economy, the gaming industry is faced with limited budgets and an increasing need to manage cost, improve efficiency, and deliver world-class games with an accelerated time to market. Absolute Quality’s CIO services addresses a wide array of customer needs such as developing better game experience through gamer bio-sensory analytics, meeting gamer demands in global markets through cost-effective internationalization and localization services, securing online games from external hacks and security threats through advanced security solutions, and delivering superior customer experience across multiple geographies and in multiple channels through multi-lingual customer and technical support solutions.

“We are excited to be partnering with Absolute Quality to meet the growing needs of our customers,” said Keith Winter, CEO, EmSense, a strategic partner in Absolute Quality’s CIO platform. “Our groundbreaking neuroscience tools to measure and analyze gamers’ experiences and behaviors combined with Absolute Quality’s understanding of the interactive entertainment industry and decade long experience of delivering proven solutions provides our customers with a winning combination of end-to-end game experience services.”

“The interactive entertainment industry has grown from $5B per year to $5B per quarter. This has created a new increase in demand for technical and business services to support the production and distribution of games which we are well positioned to address,” said Shirish Netke, President, e4e Interactive Entertainment Services. “Our portfolio of services gives our customers the ability to work with a proven partner, leveraging our vast knowledge of the gaming industry.”

About Absolute Quality’s CIO Services

Absolute Quality’s CIO Services addresses critical operational problems across the entire business cycle of a game publisher. This includes crucial aspects such as game design and analysis, market perception of new game concepts, implementation, testing and quality management of new games, and finally revenue acquisition and support of games that are released in the market.

• Consulting Services serve as an aid in collecting, analyzing and acting upon customer feedback to improve customer experience before or during games production.
• Implementation Services are world class services for implementing games and perfecting game quality, giving game publishers the ability to launch better games for less money than going it alone.
• Operational Services help support the customers, channels and partners so that the game publisher’s business operates smoothly and remains scalable

To learn more about Absolute Quality, please visit: www.absolutequality.com.

About e4e

e4e is a global business services company, delivering business value through services in our chosen vertical markets. We provide our customers with utility services based on a combination of domain knowledge, relevant technologies and a reliable global service delivery model and help our customers increase business value through cost reduction, process re–engineering and most importantly through revenue enhancement in existing and new markets. For more information please visit our website at www.e4e.com.