Leading Email Marketing Intelligence Company Offers New IP Search Option

Business Wire, April 09, 2009

NEW YORK -- Email Data Source, Inc., the email marketing industry’s original source for email competitive intelligence, has unveiled a new IP search option in Email Analyst™. This new feature provides increased transparency into the strategies of email marketers. For the first time, subscribers will have the ability to search and view emails sent from a specific IP address or range of IP addresses.

Bill McCloskey, chairman and co-founder says, “This is a breakthrough for email marketers and their service providers. IP address reputation is the number one determinant of email deliverability. Monitoring the history and strategy of major marketers and email service providers (ESPs) gives you the insight to win the war for deliverability.”

The reputation of a sender with a shared IP address is only as good as the worst person emailing from the address. In addition, the reputation of nearby IP addresses can help an IP’s reputation or tarnish it. By using the IP search option in Email Analyst™, subscribers will see who is sharing their IP address or sending off a neighboring IP address. Subscribers will also gain insight into strategies email service providers are using to manage IP addresses, and how ESPs can mold IP addresses to improve deliverability.

Subscribers can also monitor the history and strategy of major brands’ IP addresses, providing them with a blueprint to successfully improve their own email deliverability. To learn more about the new IP search option in Email Analyst™, visit http://www.emaildatasource.com for more information.

About Email Data Source, Inc.

Based in New York City, Email Data Source collects, analyzes, organizes and archives millions of marketing messages, providing competitive intelligence and analytics to the email marketing community. The company has provided email marketing data as well as actionable insights and the intelligence behind them since 2003. Email Analyst™, the company’s core product, monitors the world of email marketing for advertising agencies, brand marketers, direct marketers and their affiliates and vendors.

For more information about Email Data Source, Inc. visit www.emaildatasource.com.