Ingram Micro Expands Line of ‘V7 by Targus’ Co-Branded Laptop Carrying Cases

Business Wire, April 22, 2009

SANTA ANA, Calif. -- V7, the exclusive house brand for Ingram Micro Inc. (NYSE:IM) and provider of premier computer accessories worldwide, today announced the expansion of its popular “V7 by Targus” line of laptop bags.

The new additions to the line of V7 carrying cases manufactured by Targus include a premium TSA “checkpoint-friendly” top-loading case, two backpacks, a messenger bag and sleeves for both 17-inch and 15.6-inch laptops. As with the previously announced products, the expanded line of high-value V7 by Targus laptop computer carrying cases feature quality materials and a distinctive design to meet the needs of the economical, fashion-conscious, business-casual user.

“We’re pleased with the response from our VAR and SMB customers to our first V7 by Targus laptop computer cases announced earlier this year,” said Kevin Prewett, vice president of vendor management for North America, Ingram Micro Inc. “These latest products offer more choices for customers wanting the same quality, reliability and performance from first-tier brands without paying premium prices.”

The V7 by Targus notebook case category currently features the Deluxe Toploader Case. The new additions in this category include:

• Premium Toploader Case – Designed with the consistent business traveler in mind, the Premium Toploader Case includes the patent-pending Airport Checkpoint Friendly feature that allows a traveler to keep the laptop inside the case while going through airport security. Able to accommodate up to a 15.6-inch widescreen notebook, the Premium Toploader Case includes a dedicated padded notebook compartment, a separate zippered file section with two internal padded accessory pockets and two front pockets for easy access to pens, business cards, keys and other accessories. An adjustable, padded shoulder strap provides optimum comfort and weight distribution. Available in black with gray accents, the manufacturer’s suggested retail price (MSRP) for the Premium Toploader Case is $69.95.
• Standard Frontloader Case – Available in both 15.6- and 17-inch sizes, the Standard Frontloader Cases feature a lightweight design with a dedicated, padded notebook computer compartment with a webbed security strap for added protection. A front-zippered pocket provides quick access to business cards, pens, keys or other accessories. An adjustable, padded shoulder strap offers optimum comfort and weight distribution. Available in black with gray accents, the MSRPs for the 15.6- and 17-inch Standard Frontloader Cases are $29.95 and $39.95 respectively.
• Value Toploader Case – Designed to fit up to a 15.6-inch widescreen laptop, the Value Toploader Case features a dedicated padded notebook section and a separate zippered file section with two internal padded accessory pockets. The zippered front pocket is perfect for holding pens and business cards. The adjustable, padded shoulder strap offers optimum comfort and weight distribution. Available in black with gray accents, the MSRP for the Value Toploader Case is $44.95.

The V7 by Targus backpack line currently features the Urban and Urban Slim Backpacks. The new addition in this category is the Deluxe Backpack. Designed to accommodate up to a 15.6-inch widescreen laptop, the Deluxe Backpack features a dedicated padded notebook compartment, a workstation that includes a key clip, three pen loops, two accessory pockets and a sleeve for files or other paper work. Two additional side zipper pockets provide additional storage of accessories. Available in black with gray accents, the MSRP for the Deluxe Backpack is $49.95.

In the messenger case category, the latest V7 by Targus entry is the Standard Messenger Case. Designed to accommodate up to a 15.6-inch widescreen laptop, the Standard Messenger Case features a dedicated padded notebook compartment with enough space left over to store books and paperwork. The bag also features a front pocket, two side mesh pockets for water bottles, a key clip, two pen loops and a cell phone pocket. The adjustable, padded shoulder strap provides optimum comfort and weight distribution. Available in black with gray accents, the MSRP for the Standard Messenger Case is $24.95.

Finally, in addition to the Smart Slip Case, the 15.6-inch and 17-inch Standard Sleeves round out the V7 by Targus slip case category. Designed to be a soft, lightweight solution to protect laptops from scratches and dust, these cases can be used alone or within an existing laptop case. Available in black with gray accents, the MSRPs for the 15.6- and 17-inch Standard Sleeves are $14.95 and $19.95 respectively.