Absolute Quality Delivers Real-Time Social Media Analysis for the Interactive Entertainment Industry

Business Wire, May 11, 2009

Customizable Tool Scans Blogs, Message Boards, Review Sites, and More to Deliver Actionable Market Research

SANTA CLARA, Calif. -- Absolute Quality, an e4e Company, today announced the industry’s first social media analysis services for the interactive entertainment marketplace. This service provides gaming publishers and developers the data and insights required to better understand the demands and desires of customers through the thorough monitoring of blogs, customer review sites, message boards, and other social media mediums, helping increase brand recognition and enhance revenue generation activities.

Gamers are pervasive throughout the social media world. They regularly share insights and comments about interactive entertainment products and accessories on blogs, message boards/forums, review and shopping websites and more, as well as other social media platforms. Prior to the availability of this new service, developers and publishers were not able to accurately and efficiently harness the data available in the virtual world in real-time, and use the analysis collected to better serve their customers.

Absolute Quality is now offering a customizable tool that searches the Internet for recent comments posted about products and brands. The social media analysis tool delivers detailed analysis about the general tone (positive, neutral or negative) of the gamers’ sentiments and which buzz words are most prevalent. Data and information collected through Absolute Quality’s social media analysis can be used to shape future product development, capitalize on more focused marketing campaigns, or even respond directly to customers’ comments and post responses on the website.

For a limited time, Absolute Quality is offering free access to their AQ Social Media Analysis dashboard, which tracks general trends and buzz throughout the Interactive Entertainment industry. To check it out, please register here.

Service features include:

• Game Title Sentiment Analysis: Real-time dashboards and reports providing daily, weekly, monthly and year-to-date tracking of social media conversations. Sentiment analysis (positive, negative or neutral) can be conducted across brands, sub-brands, game titles and even specific features within a game title.
• Feature Tag Clouds: Real-time dashboards and reports detailing the most valuable features or experiences sought by end-users on daily, weekly, monthly and year to date basis.
• Competitor Buzz and Benchmarking Analysis: Real-time dashboards and reports providing information about how game titles are being discussed by consumers in the context of competitors’ game titles.

“This is a breakthrough in the interactive entertainment industry,” said Shirish Netke, president, e4e Interactive Entertainment Services. “Gamers are some of the biggest users of social media. With this new social media analysis service, game developers can turn valuable information into targeted activities that increase revenue, build brand loyalty, improve the gaming experience and drive competitive differentiation.”

For information on the product, please visit www.absolutequality.com/socialmediaanalysis.html, test the free dashboard by registering here or contact sales@absolutequality.com to begin services today.

About Absolute Quality’s CIO Services

Absolute Quality’s Consult, Implement Operate (CIO) Services addresses critical operational problems across the entire business cycle of a game publisher. This includes crucial aspects such as game design and analysis, market perception of new game concepts, implementation, testing and quality management of new games, and finally revenue acquisition and support of games that are released in the market.

• Consulting Services serve as an aid in collecting, analyzing and acting upon customer feedback to improve customer experience before or during games production.
• Implementation Services are world class services for implementing games and perfecting game quality, giving game publishers the ability to launch better games for less money than going it alone.
• Operational Services help support the customers, channels and partners so that the game publisher’s business operates smoothly and remains scalable

To learn more about Absolute Quality, please visit: www.absolutequality.com.

About e4e

e4e is a global business services company, delivering business value through services in our chosen vertical markets. The company provides customers with utility services based on a combination of domain knowledge, relevant technologies and a reliable global service delivery model and help our customers increase business value through cost reduction, process re–engineering and most importantly through revenue enhancement in existing and new markets. For more information please visit www.e4e.com.