Drinks Americas' Olifant Vodka Teams with Snoop Dogg for Summer Concert Tour Sponsorship

Business Wire, May 12, 2009

WILTON, Conn. -- Drinks Americas Holdings, Ltd. (OTC BB: DKAM), a leading owner, developer and marketer of premium beverages, announced today that its newly acquired OLIFANT VODKA will be sponsoring what is being touted as the "Biggest Party of the Summer!". OLIFANT VODKA has signed an exclusive agreement with national tour producer CTT (Creston Thornton Touring) to be the title sponsor on the "Blazed & Confused Tour" featuring Snoop Dogg, Slightly Stoopid, Stephen Marley, and Mickey Avalon. The tour kicks off in Las Vegas on July 10, 2009, and plays twenty amphitheaters and outdoor pavilions throughout the U.S. The tour wraps up in Boston on August 8, 2009.

J. Patrick Kenny, CEO of Drinks Americas, said, "This is a major step for Drinks Americas in establishing the OLIFANT VODKA brand as a competitive player in the 21-40 year old demographic. It is anticipated that the OLIFANT VODKA brand will be exposed to over 200,000 live concert goers, as well as being exposed on over $2 million in gross advertising across the U.S. over the next 4 months."

Patrick Kenny added, ‘These are exactly the type of venues and the iconic level of artists that Drinks wants to associate our products with. Drinks Americas hopes consumers will come out to the Olifant Vodka concerts, taste Olifant Vodka and Ride the Elephant with us. Jack McKenzie of Drinks indicated, "Distributors and retailers are very happy about the level of support, and we are seeing a tremendous increase in the level of brand support and retail activity."

More tour info, Olifant Contest links, band website links, and ticket purchase links can be found at the official tour website www.cttconcerts.com

About Drinks Americas

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram & Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several major beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Kid Rock's American Beer. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, and Rheingold Beer. Damiana, Old Whiskey River and Aguila Tequila are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

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Olifant Vodka

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