Lithium Technologies to Discuss Driving Measurable Business Value from Social Media Initiatives and Customer Communities at TiECon 2009

Business Wire, May 15, 2009

EMERYVILLE, Calif. -- Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced today that its Chief Marketing Officer, Sanjay Dholakia, will participate in the “What are the New Opportunities for Web 2.0 and the Enterprise?” Power Connect panel discussion at TiECon 2009 in Santa Clara, CA this weekend.

What: Internet Infrastructure – What are the New Opportunities for Web 2.0 and the Enterprise. Believe it or not, the next frontier for social and web 2.0 technologies is with business users, not consumers. Web 2.0 companies can generate real business benefits for this new type of customer from helping them hire the right people, marketing their product, or even finding a service provider. Learn from our panelists how you have the opportunity to sell bottom-up into the enterprise using consumers as your advocates, as well as generate revenues from, and deliver true value to business users.

Who: Sanjay Dholakia, CMO of Lithium Technologies

When: Saturday, May 16th at 11:45 a.m. PDT

Where: Santa Clara Convention Center, Santa Clara, CA

TiEcon 2009 is TiE’s premier annual event and attracts over 4,000 attendees from around the world who collectively influence a significant portion of high technology, life sciences, and other businesses worldwide.

About Lithium Technologies

Lithium is the leading provider of customer-centric social networking solutions for the enterprise. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium delivers online customer communities that work. Lithium solutions inspire customers to share knowledge, connect with each other, and connect with the enterprise, thus providing a unique method for companies to identify, engage, and understand customers. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com.