Gabriels Launches New International Real Estate Product for The New York Times Using Endeca Search Application Technology

Business Wire, May 20, 2009

NEW YORK -- Gabriels Technology Solutions, the leading private-label e-commerce provider today announced the recent re-launch of The New York Times Real Estate Portal (realestate.nytimes.com), along with its complementary site Great Homes and Destinations (www.greathomesanddestinations.com), which focuses on national and international real estate. The New York Times has worked with Gabriels since 2001 by offering its advertisers and consumers technology and comprehensive, expansive real estate content.

Gabriels provides an advanced search platform of high performance and scalability that allows users to search worldwide while selecting search criteria with ease of access. Gabriels portal search technology is built on the Endeca Information Access Platform designed to offer advanced Guided Navigation® and sophisticated Content Spotlighting capabilities. Gabriels delivers a superior experience to nytimes.com site visitors, while offering a powerful administration suite for advertisers and media clients that include tools to create contextual advertising, premium placement opportunities, listing controls and editing features, along with a powerful reporting suite that includes listing level statistics.

The recently launched version of the site includes innovative smart search functionality with the ability to query listings via street address, neighborhood, city, zip code and web ID from a single field. Rich content such as neighborhood and city level information include demographic, recent sales history, and school information. The site also tracks price changes, so that consumers can monitor any price changes for listings of interest.

Advanced Mapping allows users to view listings within actual neighborhood boundaries that are distinguished on the map. The Map Area Search enables users to search listings as they navigate up a popular avenue, along the coast or block by block. Users can simply view nearby cities by distance (number of miles) providing a fast method of searching alternate locations of interest.

“The re-launch of The New York Times real estate portal is an important milestone, as it contains many tools that savvy consumers are now demanding, and represents the foundation upon which new innovative features can be built upon” says Tan Chan, Chief Operating Officer of Gabriels Technology.

About Gabriels

Founded in 1994 and headquartered in New York, Gabriels Technology is the leading private-label ecommerce technology provider for architecting and developing custom web applications. Gabriels search technology based on the Endeca Information Access Platform provides vertical portals for over 300 media properties including such organizations as Scripps Networks, Network Communications Inc., The New York Times Company, Hearst Newspapers, Freedom Communications Cox Newspapers, Scripps Newspapers and Lee Newspapers.Using scalable technology Gabriels builds products to support content rich, high traffic sites, including hosting services within a mission critical environment. Gabriels expertise includes creating advanced search technology, Endeca Information Access Platform, database programming, data management, and .NET development. For more information: www.gabriels.net, paul@gabriels.net

About Endeca

Endeca is a leading provider of search applications. Search apps built on Endeca’s technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca’s Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com. Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: www.endeca.com or info@endeca.com.