TechSmith’s Newest Release of Morae Empowers User Experience and Market Research Professionals to Strengthen Studies Online and In-Person

Business Wire, May 27, 2009

OKEMOS, Mich. -- TechSmith Corp., the world’s leading provider of screen capture and recording solutions, today announced the immediate availability of Morae 3.1, allowing customers to work faster and with greater flexibility to deliver understandable, quantifiable and actionable results when conducting user experience and qualitative market research campaigns, in the lab or in the field.

“Efficiency and affordability are crucial in the current economic climate when organizations are looking to improve client or customer-facing applications, or are bringing new products online,” said Shane Lovellette, User Experience Products Manager at TechSmith. “With our latest release of Morae, we’ve made it easier for customers to conduct in-depth interviews, focus groups and ethnographic studies by automating more of the highly technical aspects. Additionally, we’ve made it easier to produce and share the rich multimedia presentations of their findings so they get noticed by stakeholders.”

With Morae, businesses, market research firms and academia can affordably conduct detailed usability, product design, prototype, hand-held, hardware and focus group testing, along with qualitative market and educational research.

New features in Morae 3.1 include:

• The ability to produce highlight reels in high-quality Flash video (MPEG-4) with file sizes that are smaller and more manageable, allowing for sharing and viewing across platforms, operating systems and browsers.
• The ability to easily and securely share research findings on TechSmith’s integrated Screencast.com hosting service so individual stakeholders in multiple locations have access to final presentations as well as any supporting documentation.
• The ability for a stakeholder or facilitator to mark points of interest by using a wireless Nintendo ® Wii™ remote, so a single laptop can be used to conduct sessions to free-up staff time, allow for faster analysis, and eliminate the need to acquire network privileges at the client’s site.
• A new and more intuitive Observer interface so users have the flexibility to adjust predefined session tasks, and add new session tasks in real time so they can expand and collect more accurate data on the fly.
• Support for rich text formatting, allowing facilitators to adjust and reformat text to better meet individual viewing needs when using Morae’s AutoPilot automated task-survey delivery features.
• Built-in audio normalization and waveform display for clear and consistent audio every time, whether a participant speaks loudly or softly.
• Automated Task Success Rate graphs so research teams can instantly see success rates by percentage and share them with stakeholders in written reports, PowerPoint presentations and highlight videos.

About Morae

Since its launch in March 2004, Morae has become the gold standard for some of the most popular web destinations, industry-leading software providers, leading research universities, and usability professionals worldwide. Powered by TechSmith’s patented Rich Recording Technology (RRT), Morae offers superior functionality, greater flexibility, faster implementation, and a considerable cost-savings compared to traditional usability solutions.

Morae captures the total user experience by recording and synchronizing human and system activity (e.g., mouse movements, time spent on a specific task, the number of mouse clicks per page, error rates, facial expressions, verbal remarks, etc.) so organizations can quickly optimize navigation and usability, and receive validation on designs, features, and workflow to increase customer satisfaction and bottom-line results.

System Requirements, Pricing and Availability:

Morae 3.1 supports Microsoft Windows Vista and XP. A standard, single license for Morae, including a single license for each component, has a suggested retail price of $1495.00. Individual components can be purchased separately. Discounts are available for volume purchase and for government and academic organizations. The software can be purchased by calling 800-517-3001 or online at www.techsmith.com. For additional information, visit: http://www.techsmith.com/morae.asp.

About TechSmith Corporation

Founded in 1987, TechSmith Corporation provides practical business and education software tools and services. TechSmith's solutions enable users to capture, record and enhance digital content from their computer screens so they can share information and knowledge in compelling multimedia formats, and allow others to observe, analyze and learn from their experiences. TechSmith products are used by 99 percent of the Fortune 500. Visit www.techsmith.com for more information.