Mattel Brands Unveils a Robust Portfolio of Premier Partnerships and Innovative Properties across Boys, Girls, Games, Infant and Toddler Brands at 2009 Licensing International Show

Business Wire, June 01, 2009

Additional alliances for the Barbie® brand include: Graphique de France, Universal Studios Home Entertainment, Assouline, Rootstein Mannequins, Bloomingdales, Fred Segal and others. Additional alliances for the Hot Wheels™ brand include: Activision Publishing, Inc., Del Rey/Random House, Firebrand Media, Freeze, AME, Handcraft and ACI International among others; and for Fisher-Price®: Hallmark, ToyQuest, Moose Mountain, Modern Publishing, Martin Yaffe, Somerset Entertainment, Crown Crafts, Harper Collins, Delta, Blue Ridge International, Mayfair, Basic Fun and others.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and TycoR/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine’s "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2009 Mattel, Inc. All Rights Reserved.

From June 2-June 4, Mattel executives will be in Las Vegas attending the Licensing International Show, media interested in meeting with Mattel can contact Rachel Cooper at rachel.cooper@ketchum.com or (310) 266-9539.

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