Reality Digital Extends Community Reach and User Engagement with Facebook Connect Integration

Business Wire, June 03, 2009

Enhanced interactivity with niche online communities improves ROI for brand customers

SAN FRANCISCO -- Reality Digital, Inc., a leading provider of white-label social media solutions for businesses, today announced its integration with Facebook Connect. Now, Reality Digital’s Opus and Harmony social media platforms can easily connect a customer’s niche community directly to Facebook’s social network, offering users the ability to interact with their Facebook accounts, friends and content. This integration brings significant benefits to both Reality Digital branded online community site owners as well as to their community participants.

Reality Digital’s seamless Facebook Connect integration provides site owners with a completely new avenue for attracting additional community members and for increasing site traffic. Now site owners can take advantage of the reach of a public social network, like Facebook, in order to drive traffic back to their own brand-safe destination site. The integration also enables viral distribution and syndication of the brand’s content and increases engagement by leveraging users' personal interests to show more relevant information and to surface personalized content from friends.

In addition, it presents new opportunities for consumers to engage more deeply with brand content and then share it with their broader network of friends on Facebook. This integration will also allow users to easily join other online communities of niche interests without the hassle of re-registration, new logins or passwords. Users will now be able to quickly share interactions from their branded communities with their broader group of friends and to easily invite their Facebook friends into their favorite communities with only one click.

“At Reality Digital, we believe that every brand should have a digital community and every consumer should have a voice - our integration with Facebook Connect underscores this vision,” said Cynthia Francis, CEO and co-founder of Reality Digital. “We know that effective social media campaigns occur when public social networks coexist with branded, private online communities. Therefore, by adding Facebook Connect to our offering, we are helping our customers reach into public communities to dramatically extend the value of their own communities, increase their audiences, improve user satisfaction, and drive deeper engagement with users in their own brand-safe communities.”

Reality Digital is an industry leader at the forefront of new social media technologies and media management applications. Reality Digital's innovative solutions, which now include Facebook Connect integration, enable businesses of all sizes to build social media applications such as custom online communities, interactive contests and branded campaigns that support audience engagement and content monetization.

For more information on Reality Digital and details about Reality Digital’s Facebook Connect Integration, please visit: http://www.realitydigital.com/facebook.html.

About Reality Digital

Reality Digital, Inc. helps businesses drive brand recognition, engagement and revenue through white-label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities. Reality Digital products include Reality Digital Opus™, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry-level social media platform for small businesses and projects. Reality Digital customers include leading global brands in media, entertainment, sports, travel and retail. Founded in 2003, Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com.

Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.