Drinks Americas Receives First Payment for Sales and Shipments to Israel

Business Wire, June 05, 2009

Sales for 15 Year Master Distribution Agreement with Distributor in Israel Underway

WILTON, Conn. -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) (“Drinks Americas” or the “Company) announced today that it has received the first payment to ship both vodka and sparkling vodka products to its new distributor in Israel. Drinks entered into a 15 year Exclusive Master Distribution Agreement with H. Pixel International Trade Ltd., for the sale and distribution of the Company’s products in Israel. Under the agreement, H. Pixel, as the Company’s exclusive master distributor in Israel, will fill their contractual order of approximately $300,000 in Company products per month for the term of the Agreement.

J. Patrick Kenny, the Company’s CEO, said, “This contract when successfully executed, provides for a 15 year revenue stream for Drinks Americas averaging more than $3 million per year and the opportunity for Drinks Americas brands to continue to expand internationally. This project, like many other business issues subject to the pressure of the economic markets and the regulatory time line in many export markets, is now clearly underway and a potentially huge revenue source for DKAM. Our Israeli distribution partners have put in place an exciting marketing plan. The use of Letters of Credit and the cooperation of our production partners are insuring production and supply without burdening the Company’s existing capital base. This is a very important and dramatic event in our overall plan to expand Drinks Americas’ icon brands internationally."

In addition to specifically selling Trump Super Premium Vodka, Olifant Vodka, and the company's new Sparkling Vodka, the Agreement with H. Pixel also calls for the purchase and sale of no less than 2400 cases per year of the Company’s Willie Nelson’s Old Whiskey River Bourbon and no less than 2400 cases per year of the Company’s Aguila Tequila. It is also understood that as the Company introduces new products, H. Pixel will also place subsequent orders for these new product additions.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes award winning Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Olifant Vodka. Drinks Americas has formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products. This summer, the Company expects to launch American Badass Beer in association with American recording icon Kid Rock.

For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.