Sapient to Acquire Nitro Group -- An Award-Winning Global Advertising Network

Business Wire, June 17, 2009

World’s Largest Independent Interactive Agency to Redefine Brand Engagement Category

BOSTON -- Sapient (NASDAQ: SAPE) today announced that it will acquire Nitro Group, a leading global advertising network that serves major clients such as Mars, ConAgra, Volvo, Nike and Foot Locker. Nitro Group’s network was founded in Shanghai; its global presence now spans four continents.

Nitro Group’s big brand ideas come to life through its breakthrough approach of leading with business strategy and innovation – covering customer communication, content delivery and digital solutions – which make it one of the world’s most innovative and respected agencies.

This acquisition is a reflection of a changing world. Technology has empowered consumers and changed how and when they engage with content. Traditional media and advertising alone no longer have the power to propel brands. This dramatic shift means that brands need intelligent, technology-savvy stewards in a world where all advertising, including television, will be interactive.

“The customer communications industry—which spends almost $500 billion each year on advertising—is experiencing significant turmoil. We expect new leaders will emerge to redefine how brands interact with their target consumers. This acquisition firmly establishes Sapient’s leadership position in this dynamic and fast-growing segment,” said Alan Herrick, president and chief executive officer of Sapient.

Together, Sapient and Nitro Group will leverage their combined capabilities in integrated advertising, digital commerce, marketing technology and social media to help clients create brand experiences that drive unparalleled levels of customer loyalty with sustainable and measurable business results. The newly combined entity will leverage its unique multi-disciplinary teams and innovative approaches to help clients turn consumers into engaged and loyal brand advocates.

“Today, brands suffer from their inability to maximize opportunities because of the fractured nature and technology immaturity of the agencies that support them. Clients want a fully integrated, strategically led and digitally enabled agency,” said Sapient executive director and worldwide creative officer Gaston Legorburu.

Chris Clarke, founder and chief executive officer of Nitro Group, added, “Everyone on the Nitro global leadership team believes that this is a dream partnership for our clients. Sapient/Nitro is where leading-edge technology fuels the solution to clients’ business problems. This partnership combines big creative ideas that capture the imagination of consumers with the digital sophistication to execute and deliver business results. We will use technology to liberate the relationship among business, brands and the people who invest in them. Our company will create a meaningful competitive advantage for our clients by ensuring that their customers become more than loyalists—they become evangelists.”

The acquisition, which is expected to be completed in early July, is subject to certain closing conditions and approvals.

Webcast and Conference Call

Sapient will host a discussion of the Nitro Group acquisition at 8:30 a.m. (EDT) today, which will be broadcast live on the Internet. The dial-in information for the conference call is:

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Please use the following link to access the live webcast of this event as well as an archive of the webcast:

http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=65979&eventID=2280429

The link to the webcast will also be posted at:

http://www.sapient.com/about us/Investors.htm.

In addition, a re-broadcast of the conference call will be available from June 17 at 11:30 a.m. (EDT) through June 24 at 11:59 p.m. (EDT). The replay information is as follows:

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Safe Harbor Statement

This press release contains forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from management’s expectations. A number of factors could cause actual events to differ materially from those indicated, including, without limitation: the anticipated benefits of the Sapient-Nitro Group acquisition; the market size and opportunity within the customer communications industry; the continued acceptance of Sapient’s services and the demand for the services of the combined Sapient-Nitro Group enterprise upon the anticipated completion of the acquisition; a reduction in the demand for Sapient’s services in light of the current economic environment; Sapient’s ability to accurately set fees for and complete its current and future client projects on a timely basis, successfully manage risks associated with its international operations, manage its growth and projects effectively, successfully integrate and achieve anticipated benefits from acquisitions, and continue to attract and retain high-quality employees; and other risk factors set forth in Sapient’s most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q, as filed with the SEC.