Drinks Americas Announces the Appointment and Strategic Alliance with Minority Owned Distributor Meridian Street Beverage

Business Wire, June 17, 2009

Sales Commencing with Orders for Chicago

WILTON, Conn. -- Drinks Americas Holdings, Ltd. (OTC BB: DKAM) (“Drinks Americas” or the “Company) announced today a partnership with Meridian Street Beverage, a distributor of luxury spirits that specializes in distribution in urban liquor markets. The distributor has begun selling Drinks Americas’ products in Chicago. The agreement calls for the company to expand its relationship with Meridian in various key urban markets.

Patrick Kenny, Chairman and CEO of Drinks Americas, stated, "Drinks is very happy with the relationship we have formed and the business that will result from distribution through Meridian Street Beverage, a distributor of luxury wine and spirit products that very effectively reaches a core audience for many of our products. The professional approach that Meridian has demonstrated in reaching this market will result in incremental sales over the long term. We think this is a key strategic partnership for Drinks Americas. We have seen immediate sales results with an increase in our business in the Chicago market from the moment we began to ship product to Meridian Street Beverage."

Jerry Lacy, President of Meridian Street Beverage, stated, “Our vision is to be recognized by our customers as a superior distributor of quality beverages in all regions where we conduct business. It is our objective to tailor our distribution efforts to the specific nuances of the urban demographical environment.”

Lacy also stated, “With a strong background in the music arena, Meridian’s understanding of the cultural connection between music and spirit consumption made the partnership with Drinks Americas a natural fit. MSB will handle the distribution of Drinks’ brands in several key urban markets across the country. The flagship of this endeavor will commence with Trump Vodka and Leyrat Cognac, among others.”

About Meridian Street Beverage

Meridian Street Beverage is a minority owned distributor of luxury spirit products. The company was formed in 2007 by Jerry Lacy and Lee Farmer with Richard Lacy joining the operation 2008. Their mission was to become the foremost resource in urban liquor distribution by offering quality beverage alternatives in an industry that has been dominated by a few major players.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes award winning Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Olifant Vodka. Drinks Americas has formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products. This summer, the Company plans to launch a major beer initiative in association with American recording icon Kid Rock.

For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.