Central Desktop Launches First Micro-Blogging Tool Fully Integrated Into Complete Pure-SaaS Social Technology Platform for Business

Business Wire, June 22, 2009

New Status Update Feature Brings Business Context to Social Networking

PASADENA, Calif. -- Central Desktop, a leading SaaS-based social technology platform for next-generation business teams to interact, share and manage their daily work activities, today released the first micro-blogging tool fully integrated into the companies pure-SaaS social technology platform for business. As the only complete, mid-market solution delivered solely as a service, Central Desktop empowers business teams with enterprise-grade functionality without enterprise-solution resource requirements. With today's release, business users will no longer have to toggle between networks to post updates to their entire business community from within the Central Desktop workspace environment.

“More and more technology is becoming people-centric rather then technology-centric. Our new micro-blogging feature is the first truly people-centric, symantic language output that's been added to the Central Desktop work environment for one-to-many announcements or dialogues,” said Isaac Garcia, CEO and Co-Founder, Central Desktop, Inc. “Now in real-time people can interact or engage with their entire Central Desktop and social networking communities at once – it's all accessible from the Central Desktop workspace environment.” (See related post: http://cdblog.centraldesktop.com/2009/06/business-adaptation.html)

Moving public user conversations like Twitter inside the firewall to a more secure environment makes sense for business users where security is critical. Central Desktop's new micro-blogging feature allows users the option to syndicate their status updates out to other social networks like Twitter or Facebook when appropriate. In addition, Central Desktop users can post, update and read status updates via the micro-blogging feature from any SMS enabled mobile device.

The integration of the new 'Status Update' feature into the Central Desktop workspace environment brings relevance and context to micro-blogging while it delivers personalization to day-to-day work.

“This feature is a great fit with our culture. Many of our employees are part of the Facebook generation, so communicating this way is quite natural. With R&D in Philadelphia, manufacturing in Los Angeles, and our sales executives traveling all over the U.S., this tool fosters a sense of teamwork that can be a serious challenge with such geographic separation. It provides a means for employees to express their personalities,” said Eric Golden, CEO, Equipois, Inc. “I have already started following the 'Status Updates' addictively to follow my team’s progress real-time.”

In related news, Isaac Garcia will be participating in the panel, “How Twitter Changes Everything,” on Tuesday at 3:30pm as well as doing a presentation titled, “Why SaaS Matters: The Benefits of an Integrated Approach to Collaboration and Social Technology for Modern Business,” on Wednesday at 5:25pm at Enterprise 2.0.

Since its inception, Central Desktop has grown over 100% a year, and now reaches 275,000 users worldwide. The company is on track to reach 150% growth this year. In today’s economic climate, enterprises are looking for less resource intensive solutions to meet immediate business technology needs. Continuing to embrace the SaaS model, Central Desktop’s Enterprise Solution requires no software or hardware to install and scales to accommodate growing mid-sized businesses and large teams within the enterprise. The Central Desktop platform delivers the most comprehensive set of Web 2.0 content, collaboration, conversation and connection tools integrated into a pure web-based single-sign-on workspace on the market today.

About Central Desktop

Central Desktop delivers a pure Web-based social technology platform for next-generation business teams to interact, share and manage their daily work activities from anywhere at any time. Built collaboratively over the last three years with direct feedback from its users, the Central Desktop platform provides enterprise-grade functionality without enterprise solution resource requirements. Used by over 275,000 people worldwide, Central Desktop’s customers represent progressive organizations with geographically dispersed teams that are committed to using innovative Web 2.0 tools for business success.

Central Desktop serves organizations in technology, media, marketing & communications, professional services, architecture & design, manufacturing and many others. Its social technology platform consistently delivers a 30% increase in productivity while decreasing the total cost of doing business. Key Central Desktop customers include; The Barack Obama Presidential Campaign, iSoldit, Gymboree, NXTV, Chapters of the Project Management Institute and the California Office of HIPAA Compliance.