Atomic Public Relations L.A. Named Agency of Record for Los Angeles County Affiliate of Susan G. Komen for the Cure®

Business Wire, June 23, 2009

Atomic L.A. Responsible for Developing and Supporting Events and Elevating Brand Awareness with a Mix of Media Services from Classical PR and Event Management, Social Media and Digital Video

LOS ANGELES -- Atomic Public Relations (www.atomicpr.com), today announced it has been selected as the ongoing PR agency of record for the Los Angeles County Affiliate of Susan G. Komen for the Cure®, the world’s largest breast cancer advocacy organization. Atomic PR will provide communications strategy, PR services in print, broadcast, and online media—plus development and event management, social media and digital video production. In addition, Atomic will be responsible for targeted fundraising efforts, building brand awareness campaigns, and the development of local events including Dine out for the Cure® on July 15th. Atomic is also charged with integrated PR support for Komen L.A. County’s annual marquee events, Fashion for the Cure® with Diane von Furstenberg presented by Smashbox Studio on September 24th and the Los Angeles affiliate’s flagship event, Race for the Cure®, March 14, 2010.

“After working with Atomic PR for our flagship fundraiser event, Race for the Cure® 2009, we knew they were the right agency for an overall strategic relationship,” explains Catherine Mullally, Executive Director, L.A. County Affiliate of Susan G. Komen for the Cure®. “Atomic’s proven track record in creating community awareness as well as their skills in developing, executing and managing events with heavy media presence has proven to be of great value to the Komen Los Angeles County Affiliate.”

“Working with the Los Angeles County Affiliate of Susan G. Komen for the Cure® has been a dream come true for everyone in our office,” said Rachel Rogers, Vice President and Managing Director of Atomic PR’s Los Angeles office. “We’ve all been long advocates for the cause, so to be able to experience first-hand how our efforts are truly making a difference in raising awareness, funds and overall branding for such a prestigious non-profit in Los Angeles, has been incredibly rewarding. We look forward to our ongoing partnership with this important organization.”

Susan G. Komen for the Cure® is working to better the lives of those facing breast cancer in the local community by joining more than 1 million breast cancer survivors and activists around the globe as part of the world's largest and most progressive grassroots network fighting breast cancer. Through events like the Susan G. Komen Race for the Cure®, Komen Los Angeles County has raised more than $7 million to fund breast cancer programs and research in the last 13 years, which have gone to provide the medically underserved and uninsured populations in Los Angeles County with screening, diagnostic tests and treatments for breast cancer. Up to 75% of the net proceeds from the Los Angeles County Race for the Cure® will provide breast cancer screening, education, diagnostic tests, and treatments specifically for Los Angeles County women, with an emphasis on the uninsured and medically underserved.

About Atomic Public Relations | Alternative PR energy

Atomic Public Relations has deep experience with top brands in technology, consumer tech and digital entertainment; classical PR skills and relationships in broadcast, print media and the blogosphere; and leading edge capabilities in new media, digital video, SEO and SEM. Then we bring some science. Visualization apps, analytics and efficient systems sharpen strategy, enhance creativity and drive better results. Usually 100% better or more, across numerous measures of PR goodness.

Atomic's clients span public companies like Verizon (NYSE:VZ), Infinera (NASDAQ:INFN) and Echelon (NASDAQ:ELON); fast growing mid-stage companies such as LinkedIn, Hotwire, and RealtyTrac; and exciting start-ups like Mint.com, BitTorrent and imeem. Atomic has offices in San Francisco, Los Angeles and New York, along with strong network partnerships across Europe, Asia and Pacific. For more information, please visit www.atomicpr.com.