MEMSIC Launches New Tri-Axis Magnetic Sensor, the Latest in a Series of Sensors Aimed at the Mobile Handset, Consumer and Industrial Markets

Business Wire, June 23, 2009

ANDOVER, Mass. -- MEMSIC, Inc. (Nasdaq: MEMS), a leading MEMS solution provider, combining proprietary MEMS technology with advanced mixed signal processing and system solutions, today announced the release of its new Tri-Axis Magnetic Sensor, the MMC3120XM, which will enable the integration of digital compass functionality into a broad range of industrial, consumer, and mobile handset applications.

MEMSIC’s new MMC3120XM augments its family of magnetic sensors and is a key component for developers to provide cost-effective solutions which offer greater precision and ease-of-use. The MMC3120XM can measure the earth’s magnetic field regardless of the orientation of the device, which is critical for hand held applications.

In addition, when the product is used in conjunction with MEMSIC’s dynamic compensation and automatic calibration software, it is able to correct for the effects of local magnetic interference and provide the user with gimbaled compass functionality without required rigorous procedures for manually calibrating the device. These capabilities lead to a more robust and user-friendly solution, while providing the end-user with much more accurate heading information.

This new magnetic sensor will draw only 400 uA of current, making it highly suitable for power sensitive designs. The MMC3120XM is available today and pricing for the product starts at $2.25 per unit.

About Memsic…

Headquartered in Andover, Massachusetts, MEMSIC, Inc. provides advanced semiconductor sensor and system solutions based on integrated micro-electromechanical systems or MEMS technology and mixed signal circuit design. MEMSIC’s unique and proprietary approach combines leading edge sensor technologies, such as magnetic sensors and accelerometers, with mixed signal processing circuitry to product reliable, high quality, cost effective solutions for automotive, consumer and industrial markets.