Everyday Health Launches an Enhanced Online Companion to Jillian Michaels’ New York Times Bestselling Book “Master Your Metabolism”

Business Wire, June 24, 2009

New Interactive Program from “The Biggest Loser” Fitness Trainer and Life Coach Offers Health, Diet, and Fitness Tools to Improve Overall Health

NEW YORK -- The Everyday Health Network, the largest online health property, today announced a major relaunch of Jillian Michaels Online (www.jillianmichaels.com); the revised program complements the New York Times best seller “Master Your Metabolism” written by “The Biggest Loser” fitness trainer and life coach Jillian Michaels. The revamped and redesigned site draws content and focus directly from “Master Your Metabolism,” with dozens of new tools and state-of-the-art functionality.

In addition to offering a variety of new fitness routines, JillianMichaels.com also provides members with step-by-step instruction in how to eat right and improve metabolic balance while eliminating environmental toxins, as well as new information and tools that teach members how our modern environment conspires against us—and then teaches a new way of living that enables better health and weight loss.

New interactive tools designed to help members integrate Jillian’s proven approach include:

• A new meal planner with hundreds of recipes and meals that will help members eat according to Jillian’s metabolic plan, offering custom menus for restoring hormonal balance
• New fitness diary and food log tools that calculate and record caloric intake and expenditure
• A new environment & health section that shows members how to remove endocrine disruptors from their lives, restore nutrients, and rebalance their hormones
• All new weight and inch trackers that allow members to track not just pounds lost but also inches lost, so they can monitor their changing bodies -- the inch tracker also monitors waist-to-hip ratio, a much better indicator of health than weight alone
• Calculators for determining target heart rate, calories burned, and calorie needs, all designed to rebalance hormones and optimize health

Everyday Health, operated by Waterfront Media, publishes JillianMichaels.com within its network of 24 Web sites offering expert guidance and daily tools to help consumers make the best health choices, actively manage their conditions and live healthier lives every day.

“Jillian has developed a strong online presence with her Web site and continues to keep people engaged and motivated throughout their journey to better health,” said Ben Wolin, CEO and co-founder of Waterfront Media. “Jillian’s extension of her mission to focus on teaching people about optimum wellness echoes the Everyday Health approach to building lasting relationships with our visitors for daily advice on feeling great. We believe members of JillianMichaels.com will be thrilled with the new, richer variety of tools for maintaining that healthy lifestyle.”

"I wanted to make sure that we were empowering users to create a place where people can take control of their overall wellness,” says Jillian Michaels. “They'll be following a healthy and balanced meal plan, working out to a personalized fitness plan, and learning how to rid their lives of the toxins that have been keeping them overweight and unhealthy. This is now the program where everything I talk about in “Master Your Metabolism” comes to life and it will help people put my whole-life health approach into daily practice."

About Jillian Michaels

Jillian Michaels is one of the leading health and wellness experts in the country. Perhaps considered one of the most demanding people on television for her role as trainer and life coach on the NBC hit series “The Biggest Loser,” Michaels has created a brand name for herself. Every week she motivates nearly 15 million TV viewers, approximately 2 million subscribers to her Web site and daily e-mail newsletter, and many more radio listeners. As a motivator and role model, Jillian has a unique connection with her audience that stems from her own personal journey toward wellness. Before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals — and through dedication and hard work, she did.

About Waterfront Media and the Everyday Health Network

Waterfront Media is the largest privately held online health company and operates The Everyday Health Network, which attracts over 25 million unique users per month across 24 sites. As health happens daily — minute by minute, step by step — The Everyday Health Network is always there to inspire users' goals and support their progress. We provide the expert guidance and daily tools they need to make the best health choices, actively manage their conditions and live healthier lives every day. Waterfront Media was founded by CEO, Ben Wolin, and President, Mike Keriakos in 2002. For more information, please visit www.waterfrontmedia.com.