Skadaddle Media Strengthens Account Management Team with Appointment of Leonard Markidan as New Communications Manager

Business Wire, June 24, 2009

Rapidly-Expanding Creative Marketing Studio Hires Experienced Writer, Political Media Consultant to Oversee Company’s Internal, External Communications Initiatives and Client Copywriting Projects

SAUSALITO, Calif. -- Skadaddle Media, Inc., a creative marketing studio specializing in the development and execution of ideas that solve specific communications challenges, today announced it has appointed Leonard Markidan, an experienced writer and former political media consultant, to the new position of communications manager. The addition of Markidan strengthens the collective expertise and capabilities of the Skadaddle Media’s account management team, which has grown significantly over the past nine months in conjunction with the company’s numerous account wins, and its continued pursuit of distinctive, proprietary content development projects.

In this important, recently-created role, Markidan will oversee strategic external and internal relations programs for the rapidly-expanding agency, and manage copywriting projects and marketing communications initiatives for select Skadaddle Media clients, including Mutual of Omaha and non-profit Wherever The Need. He will also play a critical role in the company’s ongoing business development and client acquisition efforts. Markidan reports directly to Todd Lieman, founder and co-president of the firm.

“Leonard’s specific expertise in the media, content creation, and non-profit sectors, and his diverse professional background and experience, make him ideally suited to spearhead a wide range of communications activities for Skadaddle Media and its growing roster of clients,” said Lieman. “More importantly, and far beyond these excellent qualifications, he is an individual passionate about telling stories and coming up with highly-imaginative ideas that clients may use to propel their brands forward. As a result, Leonard represents a perfect fit for Skadaddle Media, its dedicated client services team, and its unique approach to addressing today’s marketing challenges through authentic, collaborative storytelling.”

Prior to joining Skadaddle Media, Markidan held multiple communications and business development positions at Washington, D.C.-based Devine Mulvey, Inc., an internationally-renowned political media consulting firm highly regarded for its victories in six presidential and prime ministerial campaigns worldwide, 17 U.S. Senate races, and dozens of Congressional and local government elections. Previously, he worked as an administrator at the National Constitution Center, a non-profit organization headquartered in Philadelphia, Pa. which seeks to increase public understanding of, and appreciation for, the U.S. Constitution, its history, and its contemporary relevance. He is a graduate of the University of Maryland with B.S. degree in political science and a minor in communications, and is fluent in Russian.

About Skadaddle Media, Inc.

Based in Sausalito, Calif., Skadaddle Media is a creative marketing studio which specializes in the development and execution of ideas that solve specific communications challenges. The company draws upon deep experiences and capabilities from across the marketing, content, and media production continuum, and then integrates this collective expertise into a distinctive client service model which emphasizes authenticity, collaboration, and transparency. The result is a unique firm which embraces and leverages creativity, technology, passion, and teamwork to generate the right concept…at the right time. Founded in 2008 by Todd Lieman and Jon Wank, and regarded for its client partnerships across a broad range of industries, Skadaddle Media is the creative force behind Mutual of Omaha’s highly-successful national “aha moment” campaign, and other innovative programs for such clients as MBT Footwear and non-profit Wherever the Need. For more information, please visit http://www.skadaddlemedia.com.