The Pepsi Bottling Group to Distribute ROCKSTAR in Mexico

Business Wire, June 24, 2009

Deal Further Strengthens PBG’s Global Brand Portfolio

SOMERS, N.Y. -- The Pepsi Bottling Group, Inc. (NYSE: PBG) today announced a multiyear agreement to distribute ROCKSTAR Energy Drink in Mexico, part of PBG’s strategy to strengthen and diversify its global brand portfolio by expanding into high-growth segments.

Under the terms of the agreement, PBG will have exclusive rights to distribute ROCKSTAR products throughout all of its Mexico territories. PBG already distributes the brand in the United States and Canada.

PBG will begin distributing ROCKSTAR in Mexico in July. Financial terms of the agreement were not disclosed.

“The investments we’re making to strengthen our brand portfolio are positioning PBG well to capitalize on the growth potential within the liquid refreshment beverage category,” said PBG North America President Rob King. “ROCKSTAR has already proven to be a great addition to our product lineup in the U.S. and Canada. Expanding our distribution to Mexico will unlock new growth opportunities and further enhance PBG’s standing in the energy drink space.”

Russ Weiner, Founder and CEO/President of ROCKSTAR, Inc. said: “We’re excited that consumers in Mexico will soon be able to enjoy ROCKSTAR products, as we continue to take steps towards achieving our goal of becoming the number one Energy Drink in North America. PBG is a terrific partner in this regard. Combining the ROCKSTAR brand with PBG’s powerful go-to-market capabilities and highly talented employees is a formula we believe will be incredibly successful.”

About PBG

The Pepsi Bottling Group, Inc. (NYSE:PBG) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages. With approximately 67,000 employees and annual sales of nearly $14 billion, PBG has operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. For more information, please visit www.pbg.com.

About ROCKSTAR

ROCKSTAR Energy Drink is formulated with herbal blends to provide an energy boost for people leading active and exhausting lifestyles – from athletes to rock stars. ROCKSTAR Energy Drink is available in 11 amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, and Roasted Light Vanilla. ROCKSTAR Energy Shots are available in Wild Berry and Tropical Punch flavors. ROCKSTAR is available at convenience and grocery retail outlets across the United States, Canada, Australia, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, and throughout the United Kingdom.

PBG Forward-Looking Statement:

Statements made in this press release that relate to future performance or financial results of The Pepsi Bottling Group (PBG) are forward-looking statements which involve risks and uncertainties that could cause actual performance or results to materially differ. Such risks and uncertainties include, but are not limited to: the outcome of, or developments concerning, PepsiCo’s proposal to purchase all outstanding shares of PBG that it does not already own; the outcome of, and expenses associated with, any litigation related to PepsiCo’s acquisition proposal; PepsiCo’s ability to affect matters concerning us through its equity ownership of PBG, representation on our Board and approval rights under our Master Bottling Agreement; material changes in expected levels of bottler incentive payments from PepsiCo; material changes from expectations in the cost or availability of ingredients, packaging materials, other raw materials or energy; an inability to achieve strategic business plan targets; material changes in capital investment for infrastructure and an inability to achieve the expected timing for returns on cold-drink equipment and related infrastructure expenditures; an inability to successfully integrate acquired businesses or to meet projections for performance in newly acquired territories; loss of key members of management; and changes in laws and regulations governing the manufacture and sale of food and beverages, the environment, transportation, employee safety, labor and government contracts. For additional information on these and other risks and uncertainties that could cause PBG’s actual results to materially differ from those set forth herein, please see PBG’s Securities and Exchange Commission reports, including PBG’s annual report on Form 10-K for the year ended December 27, 2008. PBG undertakes no obligation to update any of the forward-looking statements set forth herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as to the date hereof.