Lenco Mobile Inc. Announces the Appointment of President for USA Mobile Business

Business Wire, June 24, 2009

NEWPORT BEACH, Calif. -- Lenco Mobile Inc. (Pink Sheets:LNCM) announced today that it had appointed former Motorola Inc. and Telular Corp. executive Darin Heisterkamp as President of its U.S. based subsidiary Lenco Mobile USA Inc.

Mr. Heisterkamp is a seasoned executive with seventeen years of international experience in developing new business and leading commercial operations in North America, Europe, Asia, Africa and Latin America. He spent seven years as the Vice President, Market Development, for Telular Corporation, (NASDAQ GM: WRLS) and prior to that he was a senior manager with Motorola Inc. (NYSE: MOT). Mr. Heisterkamp also spent a year as Senior Director, International Development for GeoEye Inc., the leading US provider of satellite imagery and solutions. Through his position in Lenco Mobile USA Inc., Mr. Heisterkamp will be responsible for developing the US, Canadian, South American and Asian operations of Lenco Mobile Inc.

Announcing the appointment today, Michael Levinsohn, CEO of Lenco Mobile Inc., said, “We are really pleased that Darin has joined Lenco Mobile and I look forward to working with him for many years to come. It is a great endorsement of our company when a highly talented executive like Darin decides to join the organization.”

About Lenco Mobile Inc.

Lenco Mobile Inc. owns and operates business focused on the high growth mobile marketing and Internet sectors. Its subsidiary Multimedia Solutions, based in South Africa, provides MMS message solutions to mobile network operators and brand owners using its proprietary Flight Deck, FlightPlan and Companion platforms.

Lenco Mobile Inc. also owns Digital Vouchers and CellCard. Digital Vouchers is a mobile phone and Internet marketing platform which enables brand owners to extend offers to consumers which can then be redeemed via mobile phones at point of sale in a retail outlet. CellCard provides brand owners with the ability to download mobile content such as a video clip to a mobile phone and also provides a mobile payment platform which can be used to pay for goods and services, either person to person or person to business.

By identifying key components of the value chain in the mobile marketing sector, such as SMS and MMS services, mobile content, mobile technology, payment solutions and related electronic distribution platforms Lenco Mobile Inc. is able to offer brand owners a comprehensive platform on which all of their mobile marketing needs can be met.

FORWARD LOOKING STATEMENTS: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the digital marketing industry, grow as anticipated; the positioning of Lenco Mobile Inc. products in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Lenco Mobile Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.