New Weekly Show Lampooning Twitter Debuts on Break.com

Business Wire, June 24, 2009

Tweet Boxx Features Up-and-Coming Celebrity Host Mike Polk Skewering and Chuckling at Those Famous 140-Word Manifestos, Creeds and Rants

LOS ANGELES -- Break.com, the leading video entertainment website for guys, today announced the premiere of Tweet Boxx, a weekly online web series that will discuss, dissect and diss all things that makes us laugh, cry and scratch our heads about social media phenom Twitter. Created by the Break Media’s Creative Lab, the show is hosted by Mike Polk, star of the popular web series Man In The Box.

“Never has so much been written, said and discussed about the power of 140 words,” said Keith Richman, CEO of Break Media, which operates Break.com. “We think Twitter has risen to a place in the technosphere that it deserves a weekly show that laughs about and muses about all that is said and discussed on Twitter by the famous and not so famous.”

Tweet Boxx will feature Polk as host and writer who joined the Break team from HBOLabs, which was acquired last year by Break Media. At HBO, Mike produced music videos seen by more than 15 million viewers and established the office comedy “Man in The Box”, of which HBO produced more than 150 episodes.

New episodes of Tweet Boxx will be published every Monday at 4 on Break.com. To view today’s premiere episode: http://www.break.com/index/tweet-boxx-episode-1.html

About Break.com and Break Media:

Break.com is the leading online video and entertainment destination for young men. It consists of professional, semi-professional and user-generated content that reflects an attitude, point of view and a sensibility that is unique and true to the guys that inhabit the site.

Break Media is the Internet's premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, MadeMan, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies and All Left Turns as well as a publisher network, the Break Media Network, that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.