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Following the Multi Award-Winning "UNIQLOCK," the "UNIQLO CALENDAR," UNIQLO’s Newest Blog Widget, Goes Public June 10, 2009
Business Wire, June 25, 2009
TOKYO -- On June 10, 2009, UNIQLO released the "UNIQLO CALENDAR," a new type of online calendar, as part of its global branding strategy. The "UNIQLO CALENDAR" is made up of three components: unique seasonal video, music, and images of UNIQLO products. The calendar can be enjoyed as a standalone website or as a blog widget.
http://www.uniqlo.com/calendar
ABOUT THE UNIQLO CALENDAR
(1)
A total of 32 locations from seven Japanese cities (including Tokyo, Kyoto, etc.) was filmed for the launch of the site. Through a miniaturizing visual effect, the culture and everyday lifestyle of Japan can be seen from a unique perspective. Viewers can take this as an opportunity to get a new insight into Japan.
(2)
The site contains not just a calendar but also a tool that supplies weather information from a user-selected location. Also, when the visuals on the site are clicked on, the screen switches to a view that displays new UNIQLO products released for that month in a photo mosaic style. Users can enjoy the site as a product catalog that changes along with the seasons. A screensaver application also allows users to enjoy the calendar in a variety of settings.
(3)
Fantastic Plastic Machine, the artist who did the music for the "UNIQLOCK," teamed up with renowned saxophonist Yasuaki Shimizu to create a remix of Liszt’s Liebesträume for original background music.
COMPANY INFORMATION
http://www.uniqlo.com/us/corp/business/
http://www.uniqlo.com/introduction/
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