Palo Alto Networks Named a CRN Emerging Technology Vendor for Its Next-Generation Firewall Innovation

Business Wire, June 25, 2009

Palo Alto Networks Only Firewall Company Distinguished on CRN’s List of Top Emerging Technology Vendors

SUNNYVALE, Calif. -- Palo Alto Networks™, the leader in next-generation firewalls, today announced it has been selected by Everything Channel as a CRN Emerging Technology Vendor. CRN’s Emerging Technology Vendor list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.

Palo Alto Networks’ next-generation firewalls are the most powerful firewall products available today, enabling enterprises to see and control applications, users and content – not just ports, IP addresses and packets. This is a critical need for enterprises’ management of risk, as industry studies show enterprises lack visibility into, and control of, application traffic due to the outdated functionality of legacy security technology.1 Palo Alto Networks’ next-generation firewalls enable enterprises to create granular, business-relevant security policies and safely control new enterprise and consumer applications as business enablers, instead of employing the block-or-nothing approach offered by traditional port-blocking firewalls.

“Solution Providers seek out innovative vendors that create new and innovative ideas to help them build revenue and customer loyalty,” said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel. “Our Emerging Tech list is where solution providers go to find these vendors. We congratulate all of the vendors for their innovation and creativity and their commitment to the technology sales channel.”

The vendors who make the CRN Emerging Technology Vendor list were founded in 2001 or later, have revenue under $1 billion and have an active U.S. channel strategy. Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information.

“The CRN Emerging Tech list provides resellers with important information they need to help increase sales with the latest in innovative solutions,” said Larry Link, Palo Alto Networks vice president of sales. “We are proud to be called out as one of this year’s top emerging technology companies. Customers have clearly recognized that legacy firewalls and the deployment of security point products have increased technical complexity and cost – without solving enterprises’ problems. Our next-generation firewalls have empowered partners to step in with a compelling firewall replacement strategy that solves the network security challenge, while reducing complexity and cost. In these times, partners need to bring more meaningful value to their customers and we help them do this.”

About Everything Channel

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Its 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

About Palo Alto Networks

Palo Alto Networks™ is the leader in next-generation firewalls, enabling unprecedented visibility and granular policy control of applications and content – by user, not just IP address – at up to 10Gbps with no performance degradation. Based on patent-pending App-ID™ technology, Palo Alto Networks firewalls accurately identify and control applications – regardless of port, protocol, evasive tactic or SSL encryption – and scan content to stop threats and prevent data leakage. Enterprises can for the first time embrace Web 2.0 and maintain complete visibility and control, while significantly reducing total cost of ownership through device consolidation. For more information, please visit www.paloaltonetworks.com.