Jacada and O2 Win Global Telecoms Business Award for “Consumer Service Innovation”

Business Wire, June 25, 2009

4: Business service innovation

5: Consumer service innovation

Awards went to projects in each category, with each project — wherever possible — represented by a telecoms service provider and one or more suppliers. In addition, there are three editor’s awards, one for a company, one for an industry association, and one for an individual, for their own contributions to the telecoms business.

The Global Telecoms Business Innovation Awards 2009 and the Global Telecoms Business Innovation Summit were sponsored by Juniper Networks and Hewlett-Packard. The sponsors played no part in the selection of nominations or the final judging process. A full report of this year’s Awards will be published in the July-August 2009 issue of Global Telecoms Business.

About O2

Telefónica O2 UK Limited is a leading communications company for consumers and businesses in the UK, with 20.8 million mobile customers and over 404,000 fixed broadband customers as at March 31, 2009.

Telefónica O2 UK Limited is part of Telefónica Europe plc which is a business division of Telefónica S.A. and which owns O2 in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 46 million customers. In 2006 Telefónica Europe acquired Be*, the UK fixed broadband provider, and in October 2007 O2 launched its broadband service using the Be* network. O2 is the naming rights partner of The O2, the world-class entertainment venue.

O2 was ranked highest in customer satisfaction for both UK mobile and fixed broadband customers according to the J.D. Power and Associates UK Mobile and Fixed Broadband Studies 2009. In February 2009, O2 became the first UK mobile operator to be officially certified with the Carbon Trust Standard in recognition of O2’s commitment to reduce its carbon footprint and the 15% reduction in energy consumption achieved over the past three years.

O2 was launched on May 1, 2002 and now has more customers than any other UK mobile network. O2’s UK mobile network covers 99% of the UK’s population. O2’s 3G network covers over 80% of the UK population and is fully HSDPA-enabled, providing speeds of up to 3.6 Mbps for customers with an HSDPA-enabled device.

Telefónica Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany. For further press information about O2, go to http://mediacentre.o2.co.uk.

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, intelligent workspace, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in London; Munich; Atlanta, Georgia; and Herzliya, Israel. Jacada can be reached at www.jacada.com.