THE SEARCH IS ON FOR Today’s Household CEO

Business Wire, July 07, 2009

Bill Me Later and Zappos.com launch nationwide video contest to reward working women

TIMONIUM, Md. -- It is not news that today’s women are busier than ever. In order to recognize and reward these Household CEOs, Bill Me Later Inc. and Zappos.com, have launched a nationwide contest to hear the Household CEOs tell what it takes to “fill their shoes.” The winner will be announced on August 10th and will receive a $2,500 shopping spree sponsored by Bill Me Later and Zappos.com.

A new survey commissioned by Bill Me Later and Zappos.com of more than 600 women around the country focusing on career, lifestyle, and parenting topics provides a revealing snapshot of the life of the modern woman: While nearly 70% work outside the home, a clear majority still have primary responsibility for a range of everyday tasks, from cooking to the kids’ homework, in addition to having primary responsibility for retirement planning and car care. A majority of women ranked the mobile phone as more important than significant others in managing both their household and professional lives. For more results from the survey, please click here.

The respondents also reported, when asked who in the household is most responsible for decisions in particular areas, that women ‘lead’ in these by a wide margin:

• Household: 67.04%
• Cooking: 62.34%
• Kid’s Homework: 55.18%
• Family Social Life: 50.85%

In other areas it’s not quite a majority, but many women are still most responsible:

• Family Vacations: 45.39%
• Kid’s Education: 43.88%
• Retirement Planning: 37.48%
• Car Care: 32.39%

Importantly, 31.35% of survey participants ranked their mobile phone/PDA as most important in helping them manage both household and professional responsibilities. The mobile phone outranks their significant other, social networking tools and hired help, aka nannies, maids, housekeepers, etc.

Do you know a great Household CEO? Are you a great Household CEO yourself? Join the fun: Candidates are encouraged to submit a 1-3-minute video describing what it takes to fill their shoes—the pressures, the chores, the daily ups and downs, the ultimate rewards, along with the tips and tools, skills and technologies that help get the job done. Videos will be featured on the YouTube channel www.youtube.com/HHCEOs.

Bill Me Later and Zappos are taking their Household CEO search to BlogHer (Booth #115) in Chicago, July 23-25. If you are attending BlogHer and are interested in entering or getting more information on the campaign please contact Ashley Carter, Access Communications for Bill Me Later, at 917.522.3529 or acarter@accesspr.com to arrange an interview.

About Bill Me Later, Inc.

Bill Me Later is a leader in the digital payments industry with its popular Bill Me Later® product and flexible financing programs. The rapidly growing Bill Me Later network enables top-tier retailers and travel providers to attract high value customers with an effortless payment experience.

The Bill Me Later network includes more than 1000 online stores, catalogs and travel partners including Borders, Blue Nile, Continental Airlines, Hotels.com, JetBlue, Newegg, Overstock, QVC, Toys “R” Us, US Airways, Walmart.com and Zappos. Millions of consumers and over a thousand businesses rely on the safety and convenience of the Bill Me Later® payment solutions when shopping online, via phone and in-store.

Founded in 2000, Bill Me Later is a PayPal company headquartered in Timonium, Md. with additional offices in Hunt Valley, MD and San Francisco, CA. For more information, visit www.billmelater.com.

About Zappos.com

Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. In 2008, the company's gross merchandise sales exceeded $1 billion. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR", debuting as the highest-ranking newcomer to FORTUNE's 2009 list. More information about the company's customer service philosophy, unique company culture, and job openings can be found at http://about.zappos.com. More information about the "Zappos Insights" business membership program can be found at http://www.zapposinsights.com.