Silverpop® Engage’s Automated Emails Drive 25 Percent Conversion Rate for Retailer

Business Wire, July 09, 2009

Shopping cart abandonment program boosts S&S Worldwide sales

ATLANTA -- Busy people often put items in online shopping carts and then fail to complete the transaction. Automated “email nudges” from Silverpop EngageTM get those shopping carts back to the checkout counter.

Silverpop, a leading provider of email and B2C customer engagement marketing solutions and multichannel B2B marketing automation, assists retailers around the world with email marketing programs that build closer consumer relationships and drive revenue. S&S Worldwide, a national distributor of arts and crafts and sporting goods products, recently implemented a shopping cart abandonment program through Silverpop Engage that helps the company generate an impressive 25 percent conversion rate—more than seven to eight times the average conversion rate of 3 to 3.5 percent that Forrester Research reports retailers typically achieve.

“It was clear to us that there was an opportunity to capture lost sales,” said Carolyn Nye, marketing manager for S&S Worldwide. “We selected Silverpop Engage to help us address this issue because it was the only marketing solutions platform that offered the high volume, one-off email capabilities that met our business needs around implementing a best practice shopping cart abandonment email campaign.”

Within an hour of cart abandonment, S&S Worldwide automatically sends shoppers an email reminder to complete their purchases. The program operates using Web analytics from Coremetrics integrated with Silverpop Engage Transact, a dedicated sending architecture specifically designed for triggered transactional emails and messaging. If the customer still takes no action, the company follows up periodically with additional emails that offer various incentives for completing the purchase. Nye said the ability to send triggered, one-off messages with content relevant to the items in the abandoned cart plays a significant role in enticing customers to complete their purchases.

For S&S Worldwide, another benefit of Silverpop Engage is the ability to create hyper-targeted, triggered emails without the need for IT involvement. “Silverpop Engage is so easy to use that if we need to make a change to any of our emails, we can do it without taking up valuable IT resources,” Nye said.

About Silverpop

Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.

Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals--one at a time--enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. Best practices and white papers are available at www.silverpop.com. Silverpop® is a registered trademark of Silverpop Systems Inc. Engage and Engage B2B are trademarks of Silverpop Systems Inc.

About S&S Worldwide

S&S® Worldwide is a national distributor of arts and crafts and sporting goods products for recreation, health care and education professionals. S&S is headquartered in Colchester, CT and has been in business for 103 years. Currently the company employs approximately 300 employees.