EWI Worldwide Adds Four Senior Executives to its Studio Creative Group

Business Wire, July 16, 2009

Expands Capabilities in PR, Social Media & International Event Management

DETROIT, Mich. -- EWI Worldwide, a global, live communications company announced today the addition of four senior executives to its Studio Creative service group. The additions of Larry Parrott, Mike Rosenau, Jerry Deeney and Bill Blatt expand the company’s capabilities by adding vast experience in public relations, social media and international event management.

“Our business is about developing end-to-end live communications strategies that leverage and extend the impact of live events throughout the world,” says Dominic Silvio, chairman and CEO, EWI Worldwide. “We’re thrilled to add four proven thought leaders in our industry to an already talented Studio Creative team.”

Larry Parrott, senior vice president, chief creative officer, Studio Creative, brings over 30 years of ground-breaking creative expertise to the company, having directed some of the industry’s most effective press conferences, product launches and special events. Parrott has built and mentored teams of writers, graphic designers and creative strategists, while leading the idea generation for media and consumer programs in various industries, including automotive, pharmaceutical and consumer products. Throughout his career, he has worked with such brands as Compuware, Best Buy, Subaru, Sprint and Mercedes-Benz.

Mike Rosenau, senior vice president, chief strategy officer, Studio Creative, brings 20 years of experience as a public relations executive, with a deep knowledge and unique perspective on the use of social media and viral marketing. Bringing both client-side and agency thinking to every program he develops, Rosenau has managed the Dodge and Jeep brands and orchestrated world-premiere product launches and strategic marketing programs for non-automotive global brands including Pepsi-Co and Abbott Laboratories.

Jerry Deeney, vice president, account director, Studio Creative, brings more than 20 years of international account management and production experience, having executed programs all throughout Asia and Europe. Bill Blatt, creative director, Studio Creative, has literally helped Fortune 500 companies tell their brand stories all around the world, as a writer for press conferences, product introductions, consumer touch points, executive speeches, and public relations events.

“Brand marketers today are not only searching for meaningful ways to connect with customers virtually and face-to-face, but for smart and creative solutions to sustain that momentum through multiple channels over many months,” says Bud Price, president and executive producer, Studio Creative. “The addition of Larry, Mike, Jerry and Bill significantly enhances our vision and experience to make that happen.”

To better reflect its integrated approach and focus on high-impact creative solutions, EWI Worldwide has merged its 13-year old Presentation Works service group into Studio Creative, continuing to provide business theatre, film and video, consumer-facing events and live marketing PR services.

About EWI Worldwide

EWI Worldwide is a global, live communications company that creates community between brands and customers. From creative development to final product, the company helps customers tell their story and deliver real results. EWI Worldwide consists of three specialized service groups, each offering its own unique capabilities and resources: Exhibit Works, Interior Works and Studio Creative.

Boasting nearly 30 years of experience, EWI Worldwide supports a diverse group of clients across multiple industries. The company has offices in Atlanta, Berlin, Chicago, Detroit, Dusseldorf, Los Angeles, Milwaukee, Shanghai and Winston-Salem and resource partners worldwide.

For more information, visit www.ewiworldwide.com. To join our brand community, visit www.yourstoryalive.com, a live communications blog developed by the creatives of EWI Worldwide.