Press Release Tips and PR Pointers from Former Journalists Featured in Free Business Wire Webinars

Business Wire, Feb 2, 2009

Free Press Release Tips and Advice from Former Reporters Makes for "Happy Press Releases" That Generate Google Juice

NEW YORK -- Business Wire continues its award-winning free webinar series in February, with sessions on optimizing press releases for search and a panel of former journalists providing PR pointers to their peers.

"We know that former journalists often make the best PR pros," said Monika Maeckle, Vice President of New Media for Business Wire. "Given that so many are leaving the profession right now, we figured it appropriate to share the wisdom they've learned working both sides of the pitch," she added.

The free webinars, attended by thousands of professional communicators since the series inception last year, are archived on Business Wire's home page.

Business Wire's February and March webinar schedules follow:

Thursday, February 5, 2009

Be an SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific / Noon Central / 1 PM Eastern

Learn to write for search engines and robots as well as real human readers with this tutorial of the EON: Enhanced Online News Text Optimization tool.

Hosts: Maria Van Wambeke, Product Development Manager, Business Wire

Michael Toner, New Media Specialist and Account Executive, Business Wire

* To register: https://www1.gotomeeting.com/register/905757230

Thursday, February 19, 2009

From News Cycle to Spin Cycle: Former Journalists Share Wisdom as PR Pros

10 AM Pacific / Noon Central / 1 PM Eastern

Former journalists turned PR professionals share wisdom they've gained working both sides of the pitch.

Panelists: Bill Day, Director of Media Relations, Valero Energy Inc., San Antonio, former Deputy Business Editor, San Antonio Express-News

Amanda Fox, Vice President, Fenton Communications, New York, former associate producer and field producer, NBC and MSNBC

Lynn Kettleson, Managing Partner, Kettleson Group, Boston, former business and financial editor, The Boston Herald

David Postman, Senior Media Relations Manager for Vulcan, Inc., Seattle, former political reporter and columnist for the Seattle Times

Moderator: Monika Maeckle, Vice President of New Media for Business Wire

* To register: https://www1.gotomeeting.com/register/650105427

Tuesday, March 3, 2009

Press Release Optimization: Build Your Press Release Like a Pro

10 AM Pacific / Noon Central / 1 PM Eastern

In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) strategy and its Press Release Optimization (PRO) strategy and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.

Hosts: Maria Van Wambeke, Product Development Manager, Business Wire

Michael Toner, New Media Specialist and Account Executive, Business Wire

* To register: https://www1.gotomeeting.com/register/243678110

Wednesday, March 11, 2009

Happy News Release Resolutions

10 AM Pacific / Noon Central / 1 PM Eastern

In this presentation we'll show you how to build more robust, interactive press releases that are more likely to gain more visibility online. We'll also explain how to harvest data from your analytics and tracking reports.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive

* To register: https://www1.gotomeeting.com/register/518472577

Wednesday, March 18, 2009

Your Text Needs a Partner: Using Multimedia to Drive Press Release Results

10 AM Pacific / Noon Central / 1 PM Eastern

Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video, and caption.

Hosts: Jennifer Saragosa, Account Manager, Business Wire - Boston

Malcolm Atherton, Account Executive, Business Wire - Phoenix

* To register: https://www1.gotomeeting.com/register/363239368

To watch the archived webinars, click on the links below:

Be An SEO Hero: Optimize Your Press Release for Search

http://tinyurl.com/5mltrj

Lost In MySpace?

http://tinyurl.com/68h3g9

Desperately Seeking Google Juice: Crafting Web Friendly Press Releases

http://tinyurl.com/5e2m4c

Your Text Needs A Partner: Using Multimedia to Drive Press Release Results

http://tinyurl.com/6kfuf5

A Social Media Conversation: How PR, IR & Marketing Professionals Can Engage and Participate in the Social Web

http://tinyurl.com/6atw95

EON: Enhanced Online News Solutions: Power of Press Releases in the Social Web

http://tinyurl.com/5dmera

Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.