Cypress's CapSense Express™ Touch-Sensing Solution Wins ECN Magazine's Readers Choice Tech Award

Business Wire, Jan 27, 2009

Industry's Easiest and Fastest Mechanical Button and Slider Replacement Solution Selected by Engineering Community in Sensors Category

SAN JOSE, Calif. -- Cypress Semiconductor Corp. (NYSE:CY) today announced that its CapSense Express[TM] capacitive touch sensing solution for mechanical button and slider replacement has been recognized with an ECN Readers Choice Tech Award. The awards are selected by the readers of ECN Magazine for the best new products of the year. The CapSense Express solution, which was selected in the sensor category, enables designers to implement up to 10 buttons and/or sliders in as little as five minutes - with no coding. The PSoC Designer[TM] visual embedded system design tool and CapSense Express configuration tool allow designers to monitor and tune the performance of the buttons and sliders in real time using a graphical user interface, saving significant cycle time on designs. The ECN product review of the CapSense Express solution is available at www.cypress.com/go/pr/ecnaward.> Cypress is the worldwide leader in capacitive touch-sensing with the industry's broadest portfolio. Its PSoC[R]-based CapSense[TM] devices have implemented over 2.5 billion buttons, sliders and other touch sensing interfaces in systems worldwide. The CapSense portfolio offers unmatched flexibility and integration, addressing a broad range of designs from complex, feature-rich applications to simple button replacement. More information about the CapSense Express solution is available at www.cypress.com/go/capsense.> "We are honored that the engineering community has selected CapSense Express for this award," said Babak Hedayati, senior vice president of worldwide marketing and applications for Cypress. "This is further validation of our position as the market leader in touch-sensing solutions." In a related release, Cypress announced that a recent report from industry analyst firm IMS Research cited Cypress as the industry leader for touch-sensing.

About CapSense

Cypress's CapSense Touch-Sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.> About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC[R] programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi[TM] Low-Power RF solution, to West Bridge[R] and EZ-USB[R] FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo and PSoC are registered trademarks and CapSense Express, CapSense and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.