Limbo Named AlwaysOn OnMedia 100 Winner

Business Wire, Jan 28, 2009

Company Selected as Mobile Advertising Innovator for 2009

BURLINGAME, Calif. -- Limbo, one of the largest mobile social networks in the U.S., today announced that it has been selected to the 2009 OnMedia 100 list. The OnMedia 100 award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Limbo was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

With more than four million members, Limbo is one the world's largest, fastest growing mobile social networks where people share the places they go and the things they do. In Limbo, members broadcast their location, locate bars, clubs or restaurants, and coordinate their friends with group text. All tools and services are free to members thanks to the support of interactive, highly targeted, location-based mobile advertisements.

"Limbo connects the digital and physical worlds by enabling members to live more social lives, using their mobile phones as their social planners. For brand marketers, this presents very targeted mobile advertising opportunities using location-based ad formats," said Jonathon Linner, CEO of Limbo. "We're honored to be recognized by AlwaysOn for creating an innovative and successful business model."

Limbo and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/30893.> About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

About Limbo

Limbo, founded in 2005, is the largest, fastest growing mobile community with four million passionate members and a monthly reach of over five million people. Limbo makes life more social by giving us more from our mobile phones: more friends, more fun, more connections. Limbo is free for everyone to use and is paid for by innovative mobile advertising formats. The award-winning, privately held company, headquartered in Burlingame, Calif., is backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).