Business Services Industry

Ingram Micro and Targus Launch Co-Branded Laptop Carrying Cases

Business Wire, Jan 29, 2009

Ingram's V7 House Brand to Offer Full Line of 'V7 by Targus' Laptop Bags to VARs Worldwide

SANTA ANA, Calif. -- V7, the exclusive house brand for Ingram Micro Inc. (NYSE: IM) and provider of premier computer accessories worldwide, today announced a new line of V7 carrying cases manufactured by Targus, makers of the world's best-selling laptop cases and accessories. "V7 by Targus" laptop bags will be sold through Ingram Micro's global network of value-added resellers (VARs), small-to-medium business (SMB) customers and systems integrators.

The V7 by Targus brand includes a full line of laptop computer carrying cases, including a deluxe top-loading case, two backpacks, a messenger bag and a slip case. Showcasing both style and function, the laptop bags use high-quality materials to achieve a design with the economical, fashion-conscious, business-casual user in mind.

"V7 by Targus cases are an excellent choice for VARs and small-to-medium business (SMB) customers who are looking for the quality, reliability and performance found in laptop bags from first-tier brands without paying premium prices," said Rainer Kozlik, vice president and general manager of Ingram Micro's Global V7 Private Label Group. "The V7 by Targus laptop carrying cases are designed for price value leadership, helping our customers' profitability."

"We're proud to partner with Ingram Micro and offer this custom-designed line of laptop carrying cases to V7 customers," said Stephanie Piccirelli, vice president alliance sales, Targus. "We believe Ingram Micro provides an excellent distribution channel for our products and we look forward to other co-branding opportunities with V7."

The line of V7 by Targus laptop carrying cases includes:

* Deluxe Top-Loader Case - Fitting up to 15.6-inch notebook computers, this top-loading case with padded shoulder strap features storage space to organize everything from pens and keys to magazines and accessories. Two zippered front pockets offer quick access to items, while the larger separate storage space can hold documents, a power adapter and other accessories. Available in black with gray accents. The manufacturer's suggested retail price (MSRP) for the Deluxe Top-Loader Case is $49.99.

* Urban Backpack - As a full-size backpack with a dedicated padded storage section, this case can store up to a 15.6-inch notebook computer. The two front pockets offer quick access for keys, pencils, pens or accessories, while two side pockets are conveniently sized to hold water bottles or MP3 players. Padded shoulder straps provide comfortable support and equal weight distribution. Available in black with gray accents, the MSRP for the Urban Backpack is $59.99.

* Urban Slim Backpack - This backpack's padded storage section is able to house up to a 15.6-inch notebook computer as well as books and pads of paper. A separate zippered pocket provides additional storage, and two side mesh pockets can store water bottles, MP3 players or an umbrella. Its padded shoulder straps provide comfortable support and equal weight distribution. Available in black with gray accents, the MSRP for the Urban Slim Backpack is $39.99.

* Metro Messenger Case - This messenger bag is sized to hold up to a 15.6-inch notebook computer and has extra space to stash other necessities. Two large front pockets provide storage for books or documents, while smaller gadgets or accessories can be stored in the two mesh side pockets. There is even a dedicated cell phone pocket. A padded shoulder strap offers comfortable support. Available in black with gray accents, the MSRP for the Metro Messenger Case is $34.99.

* Smart Slip Case - This slip case is perfect for times when you need more than a traditional slipcase but less than a notebook computer case. The padded notebook computer section is sized to hold up to a 15.6-inch notebook computer, and the large zippered front pocket can hold a mobile phone, power adapter or other accessories. Available in black with gray accents, the MSRP for the Smart Slip Case is $24.99.

All V7 products are available through Ingram Micro's VAR customers including government and education resellers and on-line e-tailers.

"The line of V7 by Targus carrying cases offers VARs and SMBs a trusted brand name backed by the world leader in global logistics," said Chris Lorenz, senior director, vendor management, Ingram Micro's North American V7 Private Label Group. "V7 is committed to delivering high-quality products at the best price, maximizing return on investment for resellers and creating high customer satisfaction."

VARs and retailers can contact their Ingram Micro sales team at 1-800-456-8000 for more information or to order V7 by Targus carrying cases.

About Targus

Celebrating its 25th anniversary, Targus invented the laptop case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit www.targus.com.

 

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