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Failure to communicate - The Antenna - Philips Semiconductors - Brief Article

Electronic News, Sept 23, 2002

THERE'S A SAYING AMONG INSIDERS AT PHILIPS SEMICONDUCTORS: "If only Philips knew what Philips knows." It's the classic case of the left hand not knowing what the right hand is doing, and Philips is far from alone. Most companies that serve diverse market segments face the same challenges, and the problem only gets worse as the size of the company increases.

Considering the mess the communications business is in right now, maybe the place to begin a recovery in this segment is in your own corporate headquarters.

COPYRIGHT 2002 Reed Business Information
COPYRIGHT 2002 Gale Group
 

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