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Industry: Email Alert RSS FeedThe Coca-Cola Company and the Professional Golfers Association Tour have signed a deal to extend their multi-year partnership for five years until 2010
Food & Drink Weekly, March 28, 2005
The Coca-Cola Company and the Professional Golfers Association Tour have signed a deal to extend their multi-year partnership for five years until 2010. Under the agreement, Coca-Cola will continue as the presenting sponsor of the PGA Tour's elite, season-ending 'The Tour Championship presented by Coca-Cola'.
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Coke will also continue its status as 'Official Soft Drink of the PGA Tour, the Champions Tour and the Nationwide Tour', and the company will receive beverage-category exclusivity for its full array of beverages, including carbonated soft drinks, juices, waters, teas and sports drinks.
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