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Industry: Email Alert RSS FeedPepsico Inc. announced a multi-year deal to replace archrival Coca-Cola Co. as the official soft drink sponsor of the National Football League
Food & Drink Weekly, April 8, 2002
Pepsico Inc. announced a multi-year deal to replace archrival Coca-Cola Co. as the official soft drink sponsor of the National Football League. In what sources close to the negotiations called a five-year deal worth about $160 million, Pepsi-Cola will become the official soft drink sponsor of the NFL beginning in the 2002 season.
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PepsiCo's Tropicana brand also will be the official juice of the sports league. The NFL also renewed PepsiCo's Frito-Lay line as its official snack food. Neither the NFL nor Purchase, New York-based PepsiCo disclosed financial terms or the length of the agreement.
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