General Mills is stepping forward to advance nutrition education in America by announcing that more than 100 million boxes of its Big G cereal brands will carry the new USDA food guide pyramid, now known as MyPyramid, along with important nutritional information

Food & Drink Weekly, April 25, 2005

General Mills is stepping forward to advance nutrition education in America by announcing that more than 100 million boxes of its Big G cereal brands will carry the new USDA food guide pyramid, now known as MyPyramid, along with important nutritional information. "The 2005 Dietary Guidelines are the collective efforts of the American nutrition community, and we want to help communicate these important messages by using some of the best real estate there is," said John Haugen, vice president of Big G marketing, General Mills.

"The cereal box is one of the most read items in the home, read on average 2.6 times. With cereal consumed in 93 percent of American households ... this is a powerful step forward in nutrition education."