Ad Blitz dismisses obesity threat

Food & Drink Weekly, May 2, 2005

Reuters reports that a group backed by the U.S. food and restaurant industries this week launched an advertising campaign aimed at dismissing as hype concerns about the large number of obese Americans. The full-page ads in major U.S. newspapers were inspired by new government data questioning government assertions that obesity causes nearly as many deaths as smoking, according to the Center for Consumer Freedom, which paid for the ads. The group, based in Washington, does not disclose names of its donors, though spokesman Mike Burita said casual dining restaurant chains "are predominant sources of funding for us."

The group spent about $600,000 on the ads, which appeared on Monday in the New York Times, Washington Post, Atlanta Journal-Constitution, USA Today and the Chicago Tribune. Ads are also to run in Newsweek magazine and on billboards in the Washington-area metro system.