Light beer sales will surpass regular beer in the U.S. by next year as low-carbohydrate diets such as Atkins and South Beach become more popular, according to market-research firm Mintel International Group Ltd., reported Bloomberg.com

Food & Drink Weekly, June 21, 2004

> Light beer sales will surpass regular beer in the U.S. by next year as low-carbohydrate diets such as Atkins and South Beach become more popular, according to market-research firm Mintel International Group Ltd., reported Bloomberg.com. Almost 30% of Americans now consume light or lowcarbohydrate beer, such as Anheuser-Busch Cos.'s Bud Light and Michelob Ultra, compared to the 27% who drink regular beers like Budweiser.

COPYRIGHT 2004 Informa Economics, Inc.
COPYRIGHT 2008 Gale, Cengage Learning

 

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