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Dreyer's Grand Ice Cream Holdings Inc., the maker of Edy's and Haagen-Dazs, agreed to buy Silhouette Brands Inc. for about $71 million to add low-fat and low-carbohydrate ice cream snacks to its product line

Food & Drink Weekly, August 2, 2004

Dreyer's Grand Ice Cream Holdings Inc., the maker of Edy's and Haagen-Dazs, agreed to buy Silhouette Brands Inc. for about $71 million to add low-fat and low-carbohydrate ice cream snacks to its product line. Founded in 1994, New York-based Silhouette sells ice cream snacks under the Skinny Cow and Skinny Carb names.

Dreyer's had been Silhouette's national distributor. It said it expects "significant administrative, selling and management synergies (and) reduced costs" following the merger.

COPYRIGHT 2004 Informa Economics, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
 

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