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Industry: Email Alert RSS FeedThe Coca-Cola Company and the International Olympic Committee have announced the renewal of their sponsorship partnership for another 12 years
Food & Drink Weekly, August 8, 2005
The Coca-Cola Company and the International Olympic Committee have announced the renewal of their sponsorship partnership for another 12 years. This latest renewal of the longest partnership in the history of the Olympic Games begins in 2009 and lengthens the role of Coca-Cola as Official Soft Drink of the Olympic Games until 2020.
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The deal also effectively extends the partnership of Coca-Cola and the Olympic Movement to 92 years without interruption.
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