Coca-Cola Co. said last week that Burger King had agreed to continue selling Frozen Coke drinks in the United States as part of a deal to end a dispute triggered by the soft drink maker's admission that it had deceived the fast food chain in a marketing program

Food & Drink Weekly, August 11, 2003

Coca-Cola Co. said last week that Burger King had agreed to continue selling Frozen Coke drinks in the United States as part of a deal to end a dispute triggered by the soft drink maker's admission that it had deceived the fast food chain in a marketing program. Burger King Corp. announced in July that it planned to phase out the slushy drinks in 8,400 outlets across the nation.

The decision came several weeks after Coca-Cola revealed that it had rigged the results of a marketing test in 2000 to win the fast food chain's business.

COPYRIGHT 2003 Informa Economics, Inc.
COPYRIGHT 2008 Gale, Cengage Learning

 

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