Food Industry
Industry: Email Alert RSS FeedCoca-Cola Co. has agreed to pay hamburger chain Burger King Corp. and its operators more than $20 million to settle a dispute over a rigged marketing test for Frozen Coke, according to a Burger King document
Food & Drink Weekly, August 18, 2003
Coca-Cola Co. has agreed to pay hamburger chain Burger King Corp. and its operators more than $20 million to settle a dispute over a rigged marketing test for Frozen Coke, according to a Burger King document. Coke, the world's largest soft drink maker, admitted in June that some of its employees manipulated the results of a test of the frozen soft drink in 2000 to win Burger King's business.
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Allegations of fraud by a former Coke employee resulted in a federal grand jury probe. Coke will pay each Burger King franchisee that had a machine dispensing the slushy soda $1,000 for a total of up to $8.4 million, according to the letter, issued by Burger King to the restaurant's operators.
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