PepsiCo

Food & Drink Weekly, Sept 6, 2004

Soft drinks and snacks firm PepsiCo has appointed a former executive of food giant Kraft to run its Frito-Lay snacks business. The company said that Al Bru, current chairman and CEO of Frito-Lay and a 28-year veteran of the company, will retire on February 1, 2005. Bru, who has led the division since 1999 and previously ran the salty snacks and confectionery Sabritas business in Mexico, has been named PepsiCo vice chairman, effective immediately.

Irene Rosenfeld, former president of Kraft Foods' North American business, was appointed as chairman and chief executive officer of Frito-Lay. Rosenfeld will direct all Frito-Lay's U.S. and Canadian operations. PepsiCo also announced that John Compton has been named vice chairman of Frito-Lay. In addition, he will retain his current responsibilities as president of the North American salty snacks business.