Food Industry
Industry: Email Alert RSS FeedCampbell Soup Co
Food & Drink Weekly, Sept 18, 2000
Campbell Soup Co. unveiled a new line of seven ready-to-eat soups, in an attempt to win back customers who have defected from the company's flagship red-and-white-labeled condensed soup brand. The Ready-to-Serve Classics line will combine the familiar flavors of its condensed line, such as chicken noodle, tomato and alphabet vegetable, with a more convenient ready-to-eat design.
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The new soups, which are aimed at the office lunch crowd, carry a suggested retail price of $1.29.
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