Coors Brewing Co

Food & Drink Weekly, Dec 11, 2000

Coors Brewing Co. agreed to change the labels on cans and bottles of its "Blue Moon Belgian White" beer to settle a lawsuit filed by a group of Belgian beer makers. The lawsuit, filed by the Confederation of Belgian Breweries in federal court in Illinois last year, alleged the packaging on Coors' Belgian-style beer led consumers to believe it was brewed in Belgium.

The group, which represents the majority of Belgian brewers, also alleged that the labels on bottles and cans that say the beer is Belgian-style are too small and can be obscured by packaging of six-packs.