Making tracks: TRAC, a team-oriented stock car series, is set to start its engines next year, but it still needs owners, drivers, and venues

Auto Racing Digest, Oct-Nov, 2003 by Barry Wilner

ESPN is heavily involved with the NBA and NHL playoffs in May, but June through August is wide open on the "Sports Leader." "By combining a unique team format with stock car racing's rich tradition, TRAC is positioned to appeal to all sports fans," claims ESPN senior VP Mark Quenzel.

Jeter admits that universal appeal is a key. "With the fan base we're looking to attract, our need is to stay true to the stock car fan, keep those people involved and make sure that it is a good, all-American car racing series. But we also want to attract people in areas where they might not have racing. There are a lot of people in, say, Seattle that do not have a reason to turn on the TV for car racing. We want them to find that reason. We can attract new fans, as well. We'll be able to attract a broad segment of the population. We'll go after everyone, all of their money is the same color."

Gentlemen, start your marketing engines.