Improving the logos - The Fans Speak Out

Hockey Digest, May, 2002 by David Daniels

I hope you will agree with me, but personally I feel some of the logos for NHL hockey teams are too boring and old. For instance, the Red Wings need a better picture on their jerseys. They should do something like this.

The Montreal Canadiens should have a much better logo than just a "C." It should be a little like this.

I also think that the St. Louis Blues need a better logo. Come on, I'm sitting here writing a letter in my pajamas and I can do better than a little blue note. Their logo should look like this.

The San Jose Sharks could use a better logo, too. They have one of the better looking ones already, but it is really old. They would be better off with this.

I feel really bad for the Dallas Stars, playing hockey with that thing on their jerseys. Oh please, it is so unoriginal. This would be better.

David Daniels
Rochester Hills, Mich.

David, maybe some team executives will see this and be contacting you for a little consultation. We especially like that nasty looking shark. But we have to take exception with one of your suggestions: Messing with the Detroit logo is akin to heresy.