We want your feedback: get a chance to win a shopping spree!

Better Nutrition, April, 2006

We value your input and hope you will take this quick survey. You can either mail or fax the completed survey below or take it online at www.bnsulwey2006.com. Your responses will be used only to help us get a better sense of your interests, opinions and lifestyle. Once we receive your completed survey, your name will be entered in our drawing for a chance to win a natural foods shopping spree. (See details at the end of the survey.) We look forward to your response.

--The Better Nutrition Staff

1. How satisfied are you with BN:

[ ] Extremely satisfied

[ ] Very satisfied

[ ] Satisfied

[ ] Not satisfied

[ ] Very unsatisfied

2. Which of the following publications do you read regularly (at least 3 out of every 4 issues)? (Please X all that apply.)

[ ] Great Life

[ ] Taste For Life

[ ] Delicious Living

[ ] Let's Live

[ ] Alternative Medicine

[ ] Vegetarian Times

[ ] None of these

[ ] Natural Health

[ ] Energy Times

[ ] Body Soul

3. How long have you been shopping in natural food stores?

[ ] Less than 1 year

[ ] 1-2 years

[ ] 3-5 years

[ ] 6-10 years

[ ] More than 10 years

4. How long have you been purchasing natural products?

[ ] Less than 1 year

[ ] 1-2 years

[ ] 3-5 years

[ ] 6-10 years

[ ] More than 10 years

5. Do you feel more confident buying products advertised in BN?

[ ] Yes

[ ] Sometimes

[ ] No

6. Has reading BN prompted you to change your shopping habits?

[ ]Yes

[ ] Sometimes

[ ] No

7. What do you think of BN? (Please X all that apply.)

[ ] BN is my favorite complimentary in-store magazine.

[ ] I consider BN a trusted natural health guide.

[ ] BN helps me make better purchasing decisions and reassures me that I'm making the fight purchases.

[ ] BN adds a "stamp of approval" to the stores that offer it.

[ ] None of these.

8. In general, why do you read BN? (Please X all that apply.)

[ ] For herb/supplement information.

[ ] For overall nutrition information.

[ ] To learn about new products and get recommendations I can trust.

[ ] To learn to eat more healthfully.

[ ] To learn more about incorporating organic foods/products into my lifestyle.

[ ] To find more vegetarian meal options.

[ ] For product information.

[ ] For recipes/cooking tips.

[ ] To learn how to stay healthy as I age.

[ ] None of these.

9. Which of the following actions have you taken in the past 12 months as a result of reading BN? (Please X all that apply.)

[ ] Used a coupon.

[ ] Made a dietary, nutritional, or lifestyle change.

[ ] Contacted a company for more information.

[ ] Contacted an advertiser.

[ ] Visited www.betternutrition.com.

[ ] Used or dipped a recipe in an issue.

[ ] Visited an advertiser's website.

[ ] Followed health advice.

[ ] Purchased products/services in response to a BN article.

[ ] Shared with a friend/relative

[ ] Saved BN for future reference.

[ ] Recommended advertised products to a friend/relative.

[ ] Clipped articles of interest.

[ ] Passed BN along to others.

[ ] None of these.

10. If you or anyone in your household are controlling your diet, why? (Please X all that apply.)

[ ] Acid reflux/heartburn

[ ] Arthritis/joint disease

[ ] Asthma

[ ] Blood sugar level

[ ] Cancer

[ ] Carbohydrate management/reduction

[ ] Cholesterol levels

[ ] Chronic fatigue syndrome

[ ] Depression

[ ] Ethnic/cultural/religious reasons

[ ] Fat reduction

[ ] Food allergies/sensitivities

[ ] Frequent colds and flu

[ ] Gluten-free/wheat sensitivity

[ ] Health practitioner recommendation

[ ] Heart disease

[ ] High blood pressure

[ ] Kosher

[ ] Lack of energy

[ ] Lactose intolerance

[ ] Memory/concentration problems

[ ] Menopausal issues

[ ] Obesity/overweight

[ ] Osteoporosis

[ ] Overall wellness

[ ] Physical fitness

[ ] Prostate issues

[ ] Regularity

[ ] Skin problems

[ ] Soy inclusion

[ ] Stress-related problems

[ ] Vision problems

[ ] Weight loss/maintenance

[ ] Other

11. Have you purchased any of the following types of foods/beverages in the past six months? (Please X all that apply.)

[ ] Fair-trade foods/beverages

[ ] Natural foods/beverages

[ ] Organic foods/beverages

[ ] Socially responsible foods/beverages

[ ] None of these

12. Have you purchased any of the following in the past six months? 'Please X all that apply.)

[ ]Amino acids

[ ] Baby foods/products

[ ]Beverages

[ ] Dairy/egg products

[ ] Detox/internal cleansing products

[ ] Eco-friendly cleaning products

[ ] Eco-friendly lifestyle products

[ ] Health/beauty products

[ ] Herbs/homeopathy remedies

[ ] Low-carb products

[ ] Meat replacement/soy products

[ ] Natural products

[ ] Non-dairy/soy products

[ ] Non-dairy beverages

[ ] Nutritional supplements

[ ] Organic produce/products

[ ] Packaged/frozen foods

[ ] Pet foods/products

[ ] Protein products

[ ] Sports nutrition products

[ ] Vitamins/minerals

[ ] Weight-loss/-gain products

13. Which of the following types of stores have you shopped in during the past six months to purchase wellness products? (Please X all that apply.)

[ ] Convenience store

[ ] Traditional supermarket (eg., Kroger, Ralphs, Safeway, King Soopers, Albertsons, lewd, Kings)

[ ] Drug store/pharmacy

[ ] Vitamin, mineral, supplement chain (eg., GNC)

[ ] Club/warehouse store

[ ] Superstores (e.g., Super Wal-Mart)